第一章 单元测试
1、创新创业是世界大势所趋、国家发展动力之源，加强创新创业教育是高等教育的时代使命。（）
A:对
B:错
正确答案:【对】
2、本课程能帮助同学们提升英语语言技能和了解创新创业。（）
A:对
B:错
正确答案:【对】
3、This course has 15 chapters. （）
A:对
B:错
正确答案:【错】
4、One of the course objectives is o help foster current and prospective Chinese business owners with a learning experience by combining elements of learning English vocabulary with usage in the business environment. （）
A:对
B:错
正确答案:【对】
5、Innovation and entrepreneurship has become the trend of our world and it is the momentum of our national development. （）
A:对
B:错
正确答案:【对】
6、What is the name of this online course? （）
A:College English for Entrepreneurs
B:College Business English
C:English for College students
D:Entrepreneurship English
正确答案:【College English for Entrepreneurs】
7、Which of the followings does not belong to the course objectives? （）……
A:To create an introduction course to business entrepreneurship
B:To help foster current and prospective Chinese business owners with a learning experience by combining elements of learning English vocabulary with usage in the business environment
C:To build a foundation for international cooperation by expanding students’ English ability directly in the area of Business Entrepreneurship
D:To create a business
正确答案:【To create a business】
8、Which of the followings is incorrect()?….
A:This course has 11 chapters.
B:One of the course objectives is to create an introduction course to business entrepreneurship.
C:Learners of this course have to create a business.
D:You will gain information on running a business by learning this course.
正确答案:【Learners of this course have to create a business.】
9、Who are our target students？（）
A:Students in university looking for an elective in Business Entrepreneurship
B:Students who are curious about business creation and development
C:Internationals who are English speakers looking for an introduction to business entrepreneurship
D:Current business owners looking for more information on running a business
正确答案:【Students in university looking for an elective in Business Entrepreneurship,Students who are curious about business creation and development,Internationals who are English speakers looking for an introduction to business entrepreneurship ,Current business owners looking for more information on running a business】
10、What will you get after learning this online course? ()
A:Increased vocabulary focused on Business/Entrepreneurship
B:Simple conversation using business lingo and vernacular
C:Basic concepts of Business Entrepreneurship
D:Resources for creating a business
正确答案:【Increased vocabulary focused on Business/Entrepreneurship,Simple conversation using business lingo and vernacular,Basic concepts of Business Entrepreneurship】
第二章 单元测试
1、“Mass entrepreneurship and innovation” has been an effective driver for both economic growth and the consistent transition between traditional and new growth engines. （）
A:对
B:错
正确答案:【对】
2、One of the major purposes of Entrepreneurship education is to encourage both college students and graduates to broaden their mind and maximize their potential. （）
A:对
B:错
正确答案:【对】
3、It is commonly believed that entrepreneurs are risk-takers. （）
A:对
B:错
正确答案:【对】
4、Entrepreneurial thinking is one of the most relevant skills for the 21st-century workforce. （）
A:对
B:错
正确答案:【对】
5、Which of the followings are incorrect? （）
A:“Determination” means “once entrepreneurs decide on a course of action, they implement it as quickly as possible”.
B:“Devotion” means “entrepreneurs want to be in charge of their own destiny rather than dependent on an employer”.
C:“Destiny” means “entrepreneurs love what they do”.
D:“Decisiveness” means “entrepreneurs make decisions swiftly”.
正确答案:【“Determination” means “once entrepreneurs decide on a course of action, they implement it as quickly as possible”.,“Devotion” means “entrepreneurs want to be in charge of their own destiny rather than dependent on an employer”.,“Destiny” means “entrepreneurs love what they do”.】
6、What are major tasks of the State Council executive meeting?（）
A:Make decisions on important items involved in the State Council’s work.
B:Deliberate on drafts of laws and administrative regulations.
C:Discuss urgent social and economic issues.
D:Make new policies.
正确答案:【Make decisions on important items involved in the State Council’s work. ,Deliberate on drafts of laws and administrative regulations.,Discuss urgent social and economic issues.】
7、What does “big business” mean in the following sentence: “Medicine is big business in many countries around the world”? （）
A:大企业
B:大生意
正确答案:【大生意】
8、Every organization has to be operated exclusively for profit. （）
A:对
B:错
正确答案:【错】
9、Jack Ma is the cofounder of Alibaba Group. （）
A:对
B:错
正确答案:【对】
10、All businessmen are entrepreneurs. （）
A:对
B:错
正确答案:【错】
第三章 单元测试
1、What does Design Thinking mean? （）
A:设计思维
B:设计思考
C:设计方法
D:设计思路
正确答案:【设计思维】
2、Design thinking is a series of effective innovation modes. （）
A:对
B:错
正确答案:【对】
3、Which of the followings is incorrect? （）
A:Empathy is the foundation of a human-centered design process.
B:The define mode is critical to the design process because it explicitly expresses the problem you are striving to address through your efforts.
C:A good point of view should provide focus and frames the problem.
D:Test is the mode of your design process in which you aim to generate radical design alternatives.
正确答案:【Test is the mode of your design process in which you aim to generate radical design alternatives.】
4、Prototyping is used for many reasons, including empathy gaining, exploration, testing and inspiration. （）
A:对
B:错
正确答案:【对】
5、What are the modes of design thinking？（）
A:empathize
B:define
C:ideate and prototype
D:test
正确答案:【empathize ,define,ideate and prototype,test】
6、Group travelling and adventure represent two different modes of thinking. （）
A:对
B:错
正确答案:【对】
7、Adventure reflects managerial thinking which emphasizes efficiency. （）
A:对
B:错
正确答案:【错】
8、Group travelling reflects entrepreneurial thinking. （）
A:对
B:错
正确答案:【错】
9、Which of the followings is incorrect? ()
A:Bird-in-hand Principle means, to start your business, the resources that you have already owned are better than unreachable resources.
B:Affordable Loss Principle suggests evaluating your affordable loss in advance.
C:Lemonade Principle encourages entrepreneurs to be negative when encountering difficulties.
D:It is important to realize that contingencies will happen in the process of creating a business.
正确答案:【Lemonade Principle encourages entrepreneurs to be negative when encountering difficulties.】
10、Which of the followings is incorrect?()
A:Pilot-in-the-plane Principle means entrepreneurs should learn to control the moving directions.
B:Lemonade Principle tells us to embrace uncertainty or contingency during the process of creating a business.
C:In the eyes of expert entrepreneurs, negative contingencies are not the cost, but new resource.
D:Entrepreneurs can create the predictable future.
正确答案:【Entrepreneurs can create the predictable future.】
第四章 单元测试
1、In the “STRETCH” framework, “S” refers to Social Needs. （）
A:对
B:错
正确答案:【对】
2、In the “STRETCH” framework, the first “T” refers to Team-building. （）
A:对
B:错
正确答案:【错】
3、In the “STRETCH” framework, “R” refers to Resources. （）
A:对
B:错
正确答案:【对】
4、In the “STRETCH” framework, “E” refers to Evaluation. （）
A:对
B:错
正确答案:【对】
5、In the “STRETCH” framework, the second “T” refers to Targets. （）
A:对
B:错
正确答案:【错】
6、In the “STRETCH” framework, “C” refers to Contingency. （）
A:对
B:错
正确答案:【对】
7、In the “STRETCH” framework, “H” refers to How to run your business? （）
A:对
B:错
正确答案:【对】
8、The word STRETCH cannot have a positive meaning: to make business or entrepreneurship project bigger and farther.（）
A:对
B:错
正确答案:【错】
9、The word “stretch” literally means to cause something to reach, often as far as possible, in a particular direction. （）
A:对
B:错
正确答案:【对】
10、This course uses “STRETCH”, as a framework, to correspond with the main steps of creating a business.（）
A:对
B:错
正确答案:【对】
第五章 单元测试
1、“Those products or services that fill the needs or wants of a large part of society” is the definition of what vocabulary term? （）
A:Social Needs
B:Social Relations
C:Customers’ Needs
D:Market
正确答案:【Social Needs】
2、Brainstorming means “an activity during which the sole purpose is to develop ideas”. （）
A:对
B:错
正确答案:【对】
3、Competitor means “a person or business who sells a similar product or service as you”. （）
A:对
B:错
正确答案:【对】
4、NGO stands for Governmental Organization. （）
A:对
B:错
正确答案:【错】
5、Western culture is more ____ than Chinese culture.（）
A:dignity oriented
B:hierarchical
C:indirect
D:individualistic
正确答案:【individualistic】
6、Linell Davis suggested that a better translation for 面子 was what?（）
A:Face
B:Honor
C:Dignity
D:Integrity
正确答案:【Dignity】
7、Using hints and subtle speech while speaking, is an example of what?（）
A:Direct Communication
B:Disrespectful Communication
C:Indirect Communication
D:Miscommunication
正确答案:【Indirect Communication】
8、Using the word profit, which sentences are correct?（）
A:It mostly profit that the business makes.
B:Profits is inescapable with a great business plan.
C:We can profit from this situation.
D:We spent less money this year and our profits increased.
正确答案:【We can profit from this situation.,We spent less money this year and our profits increased.】
9、Which sentence is correct?（）
A:Group brainstorming isn’t one way of coming up with ideas because more heads can come up with more ideas than just one head thinking.
B:Group brainstorming isn’t one way of coming up with ideas because more heads can’t come up with more ideas than just one head thinking.
C:Group brainstorming are one way of coming up with ideas because more heads can have come up with more ideas than just one head thinking.
D:Group brainstorming is one way of coming up with ideas because more heads can come up with more ideas than just one head thinking.
正确答案:【Group brainstorming is one way of coming up with ideas because more heads can come up with more ideas than just one head thinking.】
10、Group Brainstorming is when several people gather to come up with ideas.
A:对
B:错
正确答案:【对】
第六章 单元测试
1、Which of the followings is incorrect about “mission statement” ?（）
A:A mission statement is a brief written statement
B:A mission statement reflects a company’s business goals and philosophies.
C:A mission statement represents an organization’s core purpose and focus
D:A mission statement describes what an organization would like to achieve or accomplish in the long-term future.
正确答案:【A mission statement describes what an organization would like to achieve or accomplish in the long-term future.】
2、How many interpretations of SMART goals was/were introduced in this chapter?（）
A:1
B:2
C:3
D:4
正确答案:【2】
3、Which of the followings is incorrect in the SMART system? （）
A:A stands for action-oriented.
- M stands for manageable.
- S stands for special.
- R stands for reachable.
正确答案:【A stands for action-oriented.
- M stands for manageable.
- S stands for special.
- R stands for reachable.】
4、A company’s values should align to its mission. （）
A:对
B:错
正确答案:【对】
5、A goal is “an observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe. （）
A:对
B:错
正确答案:【对】
6、Usually the higher-level goals only can be reached as the lower-level goals have been attained. （）
A:对
B:错
正确答案:【对】
7、A SMART goal is a short acronym for a particular standard and criterion in goal setting process.（）
A:对
B:错
正确答案:【对】
8、Which of the followings are business goals? （）
A:Reduce ongoing business expenses.
B:Hire your first employee.
C:Increase traffic on your business website or blog/WeChat .
D:Create a new product.
正确答案:【Reduce ongoing business expenses.,Hire your first employee.,Increase traffic on your business website or blog/WeChat .,Create a new product.】
9、Which of the followings belongs to the process of creating a mission statement? （）
A:Try to write a sentence to describe the purpose of your business.
B:Ask your business partners or core team members to do the same thing
C:Discuss the statements and come up with one sentence everyone agrees with.
D:Communicate it to everyone in your company, when you have finalized your mission statement.
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