网课知到商务英语教程试卷智慧树期末考试答案

Like many other entrepreneurs in the 2010, Simon Nixon never received any _______________ to help him establish his business.( )

_____is rather complex and confusing, thus few organizations may use it. ( )

There are over a hundred of references to ________________. ( )

Would you like to receive your bank _______________ monthly or annually? ( )

With a view ______ the market at your end we have offered you our bottom price.( )

Researchers conducted an investigation into how many of last year’s university graduates found _______. ( )

A letter of adjustment should be written in what style ? ( )

Harry is a building engineer. He saw a job in the magazine and made an application, sending in his _______ and a cover letter explaining why he wanted the job. ( )

When do you call someone by his/her given name? ( )

Resources in a command economy are always organized and distributed by______. ( )

What should you do if you are worried that the reader of a request you are asking will not honor your request? ( )

Companies attach great attention to____, as it affects borrowing cost in the capital market. ( )

It is hoped by the whole board that you will accept our generous _______. ( )

Letters of applications are better know as ( )

What will be considered for management structure as corporate culture components? ( )

The most basic cause of a person’s wants and behavior is _____. ( )

For the business, product made can be in the form of goods or____ . ( )

Buyers and sellers on Amazon.com give a _______________ for the quality of service provided. ( )

In equity financing, the ownership position which investors receive in exchange for the funds, is usually in form of company ______. ( )

The rate,pitch,and volume qualities of the voice,which interrupt or temporarily take the place of speech and affect the meaning of a message is categorized as the study of _________ language. （ ）

_______ is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. ( )

The company can’t pay its debts – I think it’s heading for _______________. ( )

______is to take both parties’ benefits into concern and focus on building a long-term relationship. ( )

Brands can be also dated back to the _______held in the knight’s hand— the only thing to identify them. ( )

When writing the date on a business letter you should take care to do what? ( )

Memos are not used for… ( )

Which one do you think is more appropriate according to the 7C principles? ( )

A brand only includes some visible things such as a name, an image, a slogan, a trademark. ( )

Partnership is made up of two or two more people, and profits and loss related to the business are always shared. ( )

Billboards, posters and electric displays are major forms of outdoor advertising. ( )

Business communication can be defined as “a dynamic, mono-channeled process, which covers internal as well as external communication in a given organization.” ( )

A brand equity can be divided into two levels: junior equity and senior equity. Brand loyalty is junior equity. ( )

A single and salient trait may present a clear picture of a company’s values and goals. ( )

The writing style of English correspondences in foreign trade today is very formal. ( )

People who travel to the United States should understand that business is conducted even on Christmas or Thanksgiving. ( )

Intercultural communication (IC) is the term first used by Edward T. Hall in 1959 and is simply defined as interpersonal communication between members of different cultures. ( )

Debt financing and equity financing are two types of commonly used financing for the modern business. ( )

Brand awareness is used to describe the tendency to always buy a particular brand. ( )

Exporting strategy refers that the company manufactures products in its own country, and sells products to in world market. ( )

Flat structure is getting easier to maintain as a company grows. ( )

Market economy and command economy occupy two extremes in the organization of factors in production. ( )

In middle ages, the Europeans like to burn their livestock, like horse, cattle, sheep as a mark to distinguish them from others when they are trading. ( )

Many a small thing has been made large by the right kind of advertising. ( )

The hand gesture of thumb-down sign shows disapproval in the United states , Canada and Greece. ( )

Business people prefer choosing indented style in business letters writing. ( )

Companies rarely ever give their customers the tools and resources to design their own products. ( )

In the Islamic world, when presenting or receiving a business card, one is expected to use the left hand. ( )

Format is very important in business writing but format is not the only thing in writing an effective business document. ( )

Companies with the most desirable corporate cultures invest a lot of time recruiting and interviewing potential new hires because they recognize how essential each person is to supporting the culture. ( )

Brand stretching means the application of an existing brand name beyond its initial range of products, or outside of its category. ( )

Product has a combination of tangible and intangible features. ( )

In the early 1920s, An Introduction to Kinesics is supposed to be the first book on nonverbal communication. ( )

Multinationals can meet local demands without transaction costs associated with tariffs, long-distance shipping. ( )

Salutation is generally written two lines below the last line of the inside address or the attention line (if used). ( )

Hybrid business is offering a combination of service to satisfy customers’ needs. ( )

The total of international trade equals exports and imports. ( )

Joint venture is a business agreement in which parties agree to develop a new entity by contributing equity. ( )

International trade balance is the difference between the value of a country’s imports and exports during a given period. ( )

The simplest pricing method is break-even pricing—adding a standard markup to the cost of the product. ( )

When it comes to verbal address, one of the best strategies is to be aware that there are differences in global naming system, and the differences can often be subtle. （ )

A counter-offer is similar with a quotation. ( )

Service business is a type of business, which provides tangible products. ( )

Definitions of nonverbal communication differ from one expert to another, simply stated, communication without the use of words. ( )

Nonverbal messages can be more emotional in their appeal and impact than verbal ones. ( )

Under a market economy, governments own factors of production, and determine when, where, and how production is carried out. ( )

Having an organizational structure in business can help to improve business efficiency. ( )

The principle of conciseness for effective writing means to write in the fewest possible words without sacrificing completeness and courtesy. ( )

What are two sentence patterns of describing trends? ( )

Major types of advertising media includes ________________. ( )