2024知到网课 CONSUMER BEHAVIOR智慧树答案

第一章 单元测试

1、判断题：Consumer behavior is an ongoing process
A:错
B:对
正确答案:【对】

2、单选题：which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
A:online marketing
B:Relationship marketing
C:data marketing
D:consumer marketing
正确答案:【Relationship marketing】

3、单选题：Which one is not belong to dark side of consumer behavior?
A:additive consumption
B:Compulsive consumption
C:Consumed consumer
D:difficult to make a decision
正确答案:【difficult to make a decision】

4、单选题：Consumers can be segmented along many dimensions. One such dimension is （） ，which is the statistics that measure the observable aspects of a population.
A:popular culture
B:demographic
C:country
D:region
正确答案:【demographic】

5、判断题：Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
A:错
B:对
正确答案:【错】

第二章 单元测试

1、单选题：The ability of a sensory system to detect changes or differences between two stimuli belong to
A:Differential threshold
B:Subliminal perception
C:Absolute threshold
正确答案:【Differential threshold】

2、判断题：Perceptual defense means consumers are more likely to be aware of stimuli that relate to their current needs
A:对
B:错
正确答案:【错】

3、多选题：Marketing message always has three basic components:
A:an interpretant
B:an image
C:an object
D:an sign
正确答案:【an interpretant;
an object;
an sign】

4、判断题：Most marketers wants to create messages below consumers’ thresholds so people will notice them.
A:对
B:错
正确答案:【错】

5、判断题：Perception is a three-stage process that translates raw stimuli into meaning.
A:对
B:错
正确答案:【对】

第三章 单元测试

1、多选题：Two major approaches to behavioral learning including
A:cognation learning
B:instrumental conditioning
C:Classical conditioning
D:observation learning
正确答案:【instrumental conditioning;
Classical conditioning】

2、判断题：Repetition a application of classical conditioning.
A:对
B:错
正确答案:【对】

3、多选题：Marketing applications of classical conditioning include
A:look alike
B:conditioned product association
C:repetition
D:stimulus generalization
正确答案:【conditioned product association;
repetition;
stimulus generalization】

4、判断题：reinforcement always lead to a positive outcome
A:对
B:错
正确答案:【错】

5、单选题：Which kind is not belong to memory?
A:sensory memroy
B:durable memory
C:short term memory
D:long term memory
正确答案:【durable memory】

第四章 单元测试

1、单选题：Wear masks belongs to which hierarchy of needs?
A:Esteem needs
B:Physiological needs
C:Security needs
D:Social needs
正确答案:【Security needs】

2、判断题：We satisfy physiological needs when we use web to research topics.
A:对
B:错
正确答案:【对】

3、判断题：The motivation that consumer is willing or able to express is called recessive motivation.
A:对
B:错
正确答案:【错】

4、单选题：A person must choose between two desirable alternatives belongs to
A:Avoidance avoidance conflict
B:multiple conflict
C:Approach approach conflict
D:Approach avoidance conflict
正确答案:【Approach approach conflict】

5、多选题：Consumer involvement includes
A:Purchase situation involvement
B:Message involvement
C:Product involvement
D:Message-response involvement
正确答案:【Purchase situation involvement;
Product involvement;
Message-response involvement】

第五章 单元测试

1、多选题：Freudian theory is carried out in the mind among three systems
A:ID
B:Superego
C:Ego
D:Underego
正确答案:【ID;
Superego;
Ego】

2、判断题：Motivational research is more expensive to conduct than large-scale, quantitative survey data collectiong.
A:错
B:对
正确答案:【错】

3、判断题：Establishing a successful brand personality often is key to building brand loyalty.
A:错
B:对
正确答案:【对】

4、多选题：Which we call AIOs
A:Interests
B:Opinons
C:Activities
D:Affect
正确答案:【Interests;
Opinons;
Activities】

5、单选题：Which group is the top group in the VALS system
A:Innovators
B:Believers
C:Strivers
D:Makers
正确答案:【Innovators】

第六章 单元测试

1、单选题：Attitudes we form to protect ourselves either from external threats or internal feeling perform
A:utilitarian function
B:ego-defensive function
C:knowledge function
D:value-expressive function
正确答案:【ego-defensive function】

2、单选题：Think-Feel-Do belongs to
A:Experiential hierarchy
B:High-involvement hierarchy
C:Standard learning hierarchy
D:Low-involvement hierarchy
正确答案:【Standard learning hierarchy】

3、判断题：Compliance helps us to gain rewards or avoid punishment
A:对
B:错
正确答案:【对】

4、单选题：Which part reflect the relative priority of an attribute to the consumer
A:Important weights
B:Attributes
C:Beliefs
D:Alternatives
正确答案:【Important weights】