2024知到网课 国际市场营销学智慧树答案

第一章 单元测试

1、判断题：The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
A:对
B:错
正确答案:【错】

2、判断题：The business activities of international marketers are not affected by competition in their domestic market.
A:对
B:错
正确答案:【错】

3、单选题：With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
A:uncontrollable elements

B:demographic elements
C:

controllable elements

D:predicatable elements
正确答案:【uncontrollable elements
】

4、单选题：_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
A:Self-reference criterion
B:Segreation
C:Holism
D:Nativism
正确答案:【Self-reference criterion】

5、单选题：Which of the following is closely related to the self-reference criterion?
A:Differentiation
B:Multiculturalism
C:Marketing mypoia
D:Ethnocentrism
正确答案:【Ethnocentrism】

第二章 单元测试

1、单选题：Geographical location plays a part in access to
A:economics
B:people
C:politics
D:markets
正确答案:【markets】

2、单选题：Which of the following arguments regarding the need for protectionism is recognized by economists as valid?
A:Protection of an infant industry
B:Encouragement of capital accumulation
C: Conservation of natural resources
D:Need to keep money at home
正确答案:【Protection of an infant industry】

3、多选题：The Principles of The Belt and Road are including
A:The Belt and Road Initiative is in line with the purposes and principles of the UN Charter
B: The Initiative follows market operation
C:The Initiative is open for cooperation
D:The Initiative is harmonious and inclusive
正确答案:【The Belt and Road Initiative is in line with the purposes and principles of the UN Charter; The Initiative follows market operation;The Initiative is open for cooperation;The Initiative is harmonious and inclusive】

4、判断题：Countries along the Belt and Road have their own resource advantages and their economies are mutually complementary.
A:错
B:对
正确答案:【对】

5、判断题：Climate is one of the most important factors in development is geography.
A:错
B:对
正确答案:【对】

第三章 单元测试

1、单选题：With which of the following would the phrase “Buy American” be most closely associated?
A:Nationalism
B:Communism
C:Socialism
D:Mercantilism
正确答案:【Nationalism】

2、单选题：Civil or code law was derived from the _____.
A:Persian law
B:Roman law
C:English law
D:Economic law
正确答案:【Roman law】

3、单选题：The responsibility of determining if a license is required rests with the _____.
A:The regulatory body of the industry
B:U.S. Customs department
C:exporter
D:Department of Commerce of the exporting nation
正确答案:【exporter】

4、判断题：Sovereignty refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members.
A:错
B:对
正确答案:【对】

5、判断题：The form of law found in the United States and England is classified as civil or code law.
A:对
B:错
正确答案:【错】

第四章 单元测试

1、单选题：Which of the following sources of energy has a greater emphasis in North America?
A:Oil
B:Wood
C:Coal
D:Animal wastes
E:Natural gas
正确答案:【Oil】

2、单选题：Which of the following is true with respect to the dynamics of global population trends?
A:The existence of sheer numbers of people is significant in appraising potential consumer markets.
B:Changes in the distribution of population among the world’s countries may fail to influence demand.
C:The demand for goods worldwide may have no effect on migration patterns.
D:Economic growth forecasts and assumptions about fertility rates are independent of each other.
E:The global financial crisis has caused migration from rural to urban areas within countries.
正确答案:【The existence of sheer numbers of people is significant in appraising potential consumer markets.】

3、单选题：Which of the following commodities dominated the trade between Britain and China during the early 1800s?
A:Porcelain
B:Tea
C:Mother-of-pearl
D:Bamboo
E:Silk
正确答案:【Tea】

4、判断题：When marketers introduce an innovative product or idea, they act as agents of change.
A:错
B:对
正确答案:【对】

5、判断题：As countries move from agricultural to industrial to services economies, birthrates increase.
A:错
B:对
正确答案:【错】

第五章 单元测试

1、判断题：Marketing research is a general noneconomic review of conditions affecting the marketing division’s business.
A:对
B:错
正确答案:【错】

2、单选题：Decentering is a hybrid of _____ translation.
A:simulataneous
B:back
C:linear
D:parallel
正确答案:【back】

3、判断题：In foreign markets, it is best to accept the information at face value because verifying information in foreign markets is extremely expensive.

A:错
B:对
正确答案:【错】

4、单选题：Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe?
A:A convenience sample
B:A derivatized sample
C:A cluster sample
D:A systematized sample

正确答案:【A convenience sample】

5、单选题：en Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.
A:derived
B:sencondary
C:referential

D:parallel
正确答案:【sencondary】