第一章 单元测试

1、判断题:During the investors’ pitch, the investors will care about your market. Is it big enough to make it interesting. How much do you know about it?

A:错
B:对
正确答案:【对】

2、判断题:During the investors’ pitch, the investors would like to know how your solution addresses a problem in the market and how does it solve that problem.

A:错
B:对
正确答案:【对】

3、判断题:The investors are investing in you and your team.

A:对
B:错
正确答案:【对】

4、判断题:The financial projections shall be based on reasonable assumptions.

A:对
B:错
正确答案:【对】

5、单选题:Which word below describes the VUCA era?

A:Viability
B:Uncertainty
C:Assurance
D:Certainty
正确答案:【Uncertainty】

6、判断题:Serendipity is the luck some people have in finding or creating interesting or valuable things by chance.

A:错
B:对
正确答案:【对】

第二章 单元测试

1、判断题:Coco Chanel revolutionized women’s clothing by abolishing corsets, long skirts, complicated outfits that required the help of the assistant to be worn. This is also an example of radical innovation.
A:错
B:对
正确答案:【对】

2、单选题:When we encounter the following situation, we are using _______ reasoning.“ · All meals are prepared by the catering company according to the bookings on the system (rule) • A proportion Q (15%) of aircraft passengers have booked vegan meals on the system (case), • we can predict that 15% of passengers (vegan) will receive the correct meal during the flight (conclusion).”
A:Deductive
B:Inductive
C:Deductive + inductive
D:Abductive
正确答案:【Deductive】

3、单选题:When we encounter the following situation, we are using _______ reasoning.“A prediction draws a conclusion about a future individual from a past sample. · Proportion Q (e.g. 15%) of observed aircraft passengers have had in the past attribute “vegan”.Therefore:• There is a probability corresponding to Q (15%) that future aircraft passengers will have attribute “vegan” on next flights”.

A:Abductive
B:Deductive
C:Deductive + inductive
D:Inductive
正确答案:【Inductive】

4、判断题:Abductive reasoning looks at the results first, then it tries to form the best hypothesis to explain the result and finally checks the case to see if it conforms to the hypothesis.

A:错
B:对
正确答案:【对】

5、多选题:Please choose the correct statements about design innovation:

A:Expert design is more a matter of developing and refining both the formulation of a problem and ideas for solution in concert, in a process of COEVOLUTION of both the Problem space and the Solution space.
B:Only changes in meaning or technology can lead to radical innovation
C:Designers use an emphasis on the future context in which the design has to function, to sway clients from a problem-solving approach to one that allows for the negotiation of new frames.
D:Changes in meaning define the so-called design-driven innovation
正确答案:【Expert design is more a matter of developing and refining both the formulation of a problem and ideas for solution in concert, in a process of COEVOLUTION of both the Problem space and the Solution space.;Only changes in meaning or technology can lead to radical innovation;Designers use an emphasis on the future context in which the design has to function, to sway clients from a problem-solving approach to one that allows for the negotiation of new frames.;Changes in meaning define the so-called design-driven innovation】

第三章 单元测试

1、多选题:Please select the correct ones from the following statements about strategy.

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