第一章 单元测试
1、多选题：Business communication has become more challenging than ever before, because of ( )
A:the increasingly flattened management style and emphasis on team work
B:the pervasiveness of digital technology
C:the globalization of business and the increase in workforce diversity
正确答案:【the increasingly flattened management style and emphasis on team work;the pervasiveness of digital technology;the globalization of business and the increase in workforce diversity】
2、单选题：Which of the following represents a goal for business writers? ( )
A:You should create messages that are lengthy to demonstrate your superior intellect and language skills.
B:You should get your audience to believe and accept your ideas.
C:You should concentrate on your feelings in business messages.
D:You should write business messages from your perspective.
正确答案:【You should get your audience to believe and accept your ideas.】
3、单选题：Which of the following describes the language feature of business writing? ( )
A:frequent use of disciplinary terminologies
B:plain language and familiar words
C:long, complex sentences
D:use of nominalizations
正确答案:【plain language and familiar words】
4、单选题：When preparing a business message, you should make your writing audience oriented. Audience oriented means you should ( )
A:present ideas clearly but concisely.
B:write to solve a problem or convey information.
C:concentrate on looking at the problem from the receiver’s perspective.
D:attempt to get your audience to believe and accept your message.
正确答案:【concentrate on looking at the problem from the receiver’s perspective.】
5、单选题：Business writing should be purposeful. In this context purposeful can best be defined as ( )
A:getting your audience to believe and accept your message.
B:solving problems and conveying information.
C:presenting ideas clearly and concisely.
D:concentrating on the receiver’s perspective instead of your own.
正确答案:【solving problems and conveying information.】
6、单选题：Business writing should be economical. In this context economical can best be defined as ( )
A:getting your audience to believe and accept your message.
B:solving problems and conveying information.
C:presenting ideas clearly and concisely.
D:concentrating on the receiver’s perspective instead of your own.
正确答案:【presenting ideas clearly and concisely.】
7、单选题：A business message should be long because quantity enhances quality. ( )
A:True
B:False
正确答案:【False】
8、单选题：When you compose a business messages, you often need to cater for several levels of readership. ( )
A:False
B:True
正确答案:【True】
9、单选题：One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. ( )
A:True
B:False
正确答案:【False】
10、单选题：Although business writing in English seems intimidating, templates or form letters can be an effective means to help with it. ( )
A:True
B:False
正确答案:【False】
11、多选题：Business communication has become more challenging than ever before, because of ( )
A:the pervasiveness of digital technology
B:the globalization of business and the increase in workforce diversity
C:the increasingly flattened management style and emphasis on team work
正确答案:【the pervasiveness of digital technology;the globalization of business and the increase in workforce diversity;the increasingly flattened management style and emphasis on team work】
12、多选题：Business communication has become more challenging than ever before, because of ( )
A:the globalization of business and the increase in workforce diversity
B:the pervasiveness of digital technology
C:the increasingly flattened management style and emphasis on team work
正确答案:【the globalization of business and the increase in workforce diversity;the pervasiveness of digital technology;the increasingly flattened management style and emphasis on team work】
第二章 单元测试
1、单选题：What question should you ask to visualize your audience? ( )
A:What position does the person hold in the organization?
B:All answer choices are questions you should ask to visualize your audience.
C:Should I expect a neutral, positive, or negative response to my message?
D:Do I need to include more background information?
正确答案:【All answer choices are questions you should ask to visualize your audience.】
2、单选题：Stephanie is preparing a market analysis for her business plan. For firsthand information she should ( )
A:search the Internet for related Web sites.
B:search manually in her local library.
C:review scientific experiments conducted by experts.
D:conduct interviews and surveys or organize a focus group.
正确答案:【conduct interviews and surveys or organize a focus group.】
3、单选题：Anya is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff? ( )
A:Questionnaires and surveys of employees
B:Library research rooms
C:Tightly controlled scientific experimentation
D:Research in company files
正确答案:【Questionnaires and surveys of employees】
4、单选题：The direct strategy would be most appropriate when ( )
A:revealing sensitive news.
B:presenting ideas requiring persuasion.
C:expecting the audience to be pleased, mildly interested, or neutral.
D:delivering bad news.
正确答案:【expecting the audience to be pleased, mildly interested, or neutral.】
5、单选题：Richard began his memo with background information and explanations before announcing a reduction in health insurance coverage. The strategy Richard used is called ( )
A:indirect.
B:frontloading.
C:passive voice.
D:direct.
正确答案:【indirect.】
6、单选题：What is a sentence fragment? ( )
A:Two independent clauses connected by a comma without a conjunction
B:Two independent clauses connected without punctuation or a conjunction
C:A broken-off part of a complex sentence
D:The part of a sentence containing the verb
正确答案:【A broken-off part of a complex sentence】
7、单选题：Which of the following contains no sentence faults? ( )
A:HealthNet’s coverage is extensive, and the rates are fair.
B:Having good health insurance is important to employees we need to keep that in mind.
C:Which is why we are considering new health insurance options.
D:Review the list of benefits, then let me know what you think.
正确答案:【HealthNet’s coverage is extensive, and the rates are fair.】
8、单选题：Which statement is accurate? ( )
A:Business messages must be clear, concise, and readable.
B:Revision should always occur after you have completed writing.
C:Proofreading involves using only a spell checker.
D:Revising and proofreading involve the same steps.
正确答案:【Business messages must be clear, concise, and readable.】
9、单选题：Which of the following best avoids flabby expressions? ( )
A:In very few cases do job applicants perform adequate research about a company.
B:Although many employees have requested training, we can’t afford the extra expense.
C:We do not expect any pay raises at this point in time.
D:The CEO is of the opinion that stock prices will increase next quarter.
正确答案:【Although many employees have requested training, we can’t afford the extra expense.】
10、单选题：Which of the following best avoids a long lead-in? ( )
A:Yes, we will send the information you requested.
B:This is to advise you that we will send the information you requested.
C:You may be interested to learn that we will send the information you requested.
D:I am writing this letter to inform you that we will send the information you requested.
正确答案:【Yes, we will send the information you requested.】
第三章 单元测试
1、单选题：Business writers who use words such as interrogate, remuneration, and terminate are using language many readers would consider ( )
A:conversational.
B:slang.
C:jargon.
D:unfamiliar.
正确答案:【unfamiliar.】
2、单选题：Which of the following sentences best focuses on the audience? ( )
A:We are very pleased to have you as our newest customer.
B:Register now to lock in your preferred travel dates.
C:You can help us by sending us your payment immediately.
D:All sentences are focused on the audience rather than the sender.
正确答案:【Register now to lock in your preferred travel dates.】
3、单选题：As employees use instant messaging to conduct more business, they should send messages that are informal, conversational, and ( )
A:casual, including low-level language.
B:streamlined (e.g., using abbreviations such as ur for you are).
C:professional.
D:filled with slang and jargon.
正确答案:【professional.】
4、单选题：Which of the following is most acceptable for business writing? ( )
A:Your remuneration will perpetuate for three weeks after your termination.
B:Please check with your supervisor for information about salary increases.
C:Our company stipulates that you must submit your hours so that we can compensate you properly.
D:It is imperative that we ascertain whether you qualify for benefits.
正确答案:【Please check with your supervisor for information about salary increases.】
5、单选题：Which of the following demonstrates effective business writing? ( )
A:The office personnel will assist you with your forms.
B:All executives and their wives will attend the Reno conference.
C:A salesman must meet monthly sales quotas.
D:The female attorney graduated from Yale.
正确答案:【The office personnel will assist you with your forms.】
6、单选题：To emphasize an idea through mechanics, place it in ( )
A:Any of these techniques would emphasize the idea.
B:a different font style.
C:boldface.
D:capital letters.
正确答案:【Any of these techniques would emphasize the idea.】
7、单选题：Which of the following statements regarding bulleted or numbered lists is accurate? ( )
A:Lists allow readers to review main ideas quickly.
B:Lists decrease a reader’s comprehension of the main ideas.
C:Lists decrease the readability level of a document.
D:Lists confuse readers because they are visually distracting.
正确答案:【Lists allow readers to review main ideas quickly.】
8、单选题：Monica is writing her first safety-inspection report. To sound businesslike and professional, Monica should include expressions such as the affected party, the undersigned, and the writer. ( )
A:False
B:True
正确答案:【False】
9、单选题：The following sentence effectively uses a stylistic device to de-emphasize the bad news: Although we don’t have any available positions at this time, we were pleased to receive your application and will keep it on file for six months. ( )
A:False
B:True
正确答案:【True】
10、单选题：What question should you ask to visualize your audience? ( )
A:All answer choices are questions you should ask to visualize your audience.
B:Should I expect a neutral, positive, or negative response to my message?
C:Do I need to include more background information?
D:What position does the person hold in the organization?
正确答案:【All answer choices are questions you should ask to visualize your audience.】
第四章 单元测试
1、单选题：End dates and specific actions in a routine request letter should be placed in the ( )
A:closing.
B:enclosure notation.
C:body.
D:introduction.
正确答案:【closing.】
2、单选题：Which of the following would be the most effective closing statement in a routine action request letter? ( )
A:We hope you can get our work completed in a timely manner.
B:Thanking you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.
C:Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.
D:I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.
正确答案:【Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.】
3、单选题：In concluding your direct reply letter, you should ( )
A:provide specifics if further action is required.
B:avoid repeating the information provided or referring to its use.
C:omit your name but include the company name in the signature block.
D:sign off with a familiar expression such as “If I may be of further assistance, please don’t hesitate to call me.”
正确答案:【provide specifics if further action is required.】
4、单选题：Kim is following the three-part plan to write a direct claim letter about a problem with her digital communication service bundle. What should she put in her opening? ( )
A:A clear description of the desired action
B:An explanation of the nature of her problem with the digital communication service bundle
C:Details of the adjustment she desires
D:A goodwill statement and end date
正确答案:【A clear description of the desired action】
5、单选题：Which of the following is the most appropriate opening for an adjustment letter granting a claim? ( )
A:Thank you for your letter of November 16 describing your bad dining experience with us last weekenD.
B:Although we believe that the food we served last weekend was of the highest quality, we are willing to refund the cost of your dinner this time only.
C:We are very sorry to hear that your meal with us did not meet your expectations.
D:The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.
正确答案:【The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.】
6、单选题：To encourage a positive response to your request for action, consider connecting your appreciation in the closing to a statement developing sender benefits. ( )
A:True
B:False
正确答案:【False】
7、单选题：If you use e-mail to respond to an inquiry, check facts carefully because your e-mail, like any document written for your company, is considered a legally binding contract. ( )
A:False
B:True
正确答案:【True】
8、单选题：Begin a direct claim letter with a description of your previous experiences as a faithful, happy customer. ( )
A:True
B:False
正确答案:【False】
9、单选题：In the closing paragraph of an adjustment letter, it is inappropriate to mention another one of your company’s products or services. ( )
A:True
B:False
正确答案:【False】
10、单选题：Which of the following sentences best focuses on the audience? ( )
A:You can help us by sending us your payment immediately.
B:We are very pleased to have you as our newest customer.
C:All sentences are focused on the audience rather than the sender.
D:Register now to lock in your preferred travel dates.
正确答案:【Register now to lock in your preferred travel dates.】
第五章 单元测试
1、单选题：Tanya is planning a persuasive message. What should she do in her opening? ( )
A:Show the value of her proposal.
B:Focus on the sender’s direct and indirect benefits.
C:Explain the purpose of the request completely.
D:Ask a stimulating question.
正确答案:【Ask a stimulating question.】
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