绪论 单元测试
1、单选题：Who are suitable to take the course?
A:Governmental officials in charge of foreign affairs.
B:People using English to communicate in business settings.
C:Senior high school students planning to study abroad.
D:College students in the major of business administration.
正确答案:【People using English to communicate in business settings.】
2、单选题：How many subject areas are included in this course?
A:12
B:4
C:5
D:6
正确答案:【5】
第一章 单元测试
1、单选题：Who usually conducts a SWOT Analysis for a business?
A:Managers
B:Employees
C:Banks
D:Lawyers
正确答案:【Managers】
2、单选题：Which of the following SWOT elements are internal factors for a business?
A:Strengths and Opportunities
B:Weaknesses and Threats
C:Opportunities and Threats
D:Strengths and Weaknesses
正确答案:【Strengths and Weaknesses】
3、单选题：Which of the following could be a strength for a business?
A:The location of a business
B:A price that is too high
C:Weather
D:A new international market
正确答案:【The location of a business】
4、单选题：Which of the following should be asked when you try to identify the strengths of your company?
A:Which trends can negatively affect your business?
B:Does political climate help you develop your business?
C:What do you do better than your competitors?
D:Which advantages does your company lack?
正确答案:【What do you do better than your competitors?】
5、单选题：Which of the following could be a weakness for a business?
A:A developing market
B:Poor quality of goods and services
C:Competitors with better financial support
D:Special marketing expertise
正确答案:【Poor quality of goods and services】
6、单选题：Which of the following is true about weaknesses?
A:
It’s internal and harmful.
B:It’s external and harmful.
C:It’s internal and helpful.
D:It’s external and helpful.
正确答案:【
It’s internal and harmful.
】
7、单选题：Which of the following could be an opportunity for a business?
A:A new competitor in its home market
B:Damaged reputation
C:Moving into new thriving market segments
D:Having quality processes and procedures
正确答案:【Moving into new thriving market segments】
8、单选题：A new vocational training project can be considered as a/an ______ for an employee.
A:opportunity
B:weakness
C:strength
D:threat
正确答案:【opportunity】
9、单选题：Which of the following could be a threat for a business?
A:Lack of marketing expertise
B:Location of the business
C:Changes in technology
D:A market vacated by an incapable competitor
正确答案:【Changes in technology】
10、单选题：______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
A:His limited educational experience
B:A Possible downsizing at his company
C:His poor communication skills
D:A new position that matches his skills
正确答案:【A Possible downsizing at his company】
第二章 单元测试
1、单选题：1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.
A:safety
B:self-actualization
C:esteem
D:biology and physiology
正确答案:【biology and physiology】
2、单选题：2. When all of the physiological needs are met, people tend to become concerned with ________.
A:esteem needs
B:sel-acutalization needs
C:safety needs
D:social needs
正确答案:【safety needs】
3、单选题：3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.
A:social
B:esteem
C:belonging and love
D:biological and physiological
正确答案:【esteem】
4、单选题：4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.
A:Physiological, Social, Safety, Esteem, Self-Actualization
B:Safety, Esteem, Social, Self-actualization, Physiological
C:Physiological, Safety, Social, Esteem, Self-Actualization
D:Safety, Physiological, Esteem, Social, Self-actualization
正确答案:【Physiological, Safety, Social, Esteem, Self-Actualization】
5、单选题：5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
A:Reasonable wages.
B:Retirement benefits.
C:Free lunches.
D:Travel bonuses.
正确答案:【Retirement benefits.】
6、单选题：6. What should a company do if it wants to motivate employees by meeting their esteem needs?
A:Organize team-based projects.
B:Buy life insurance for them.
C:Create comfortable working environment.
D:Offer training and higher job titles.
正确答案:【Offer training and higher job titles.】
7、单选题：7. Which of the following statements is true in Maslow’s motivation theory.
A:(D) People move up to seek satisfaction at a higher level even the basic needs have not met yet.
B:Food, shelter and wages fall into the category of safety needs.
C:Effective leaders should adapt to the changing needs in different settings.
D:The order of the hierarchy of needs is not fixed.
正确答案:【Effective leaders should adapt to the changing needs in different settings.】
8、单选题：8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?
A:Arrange after-work get-togethers.
B:Give self-improvement training.
C:Offer challenging jobs.
D:Develop career potential.
正确答案:【Arrange after-work get-togethers.】
9、单选题：9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?
A:Physiological needs.
B:Esteem needs.
C:Social needs.
D:Safety needs.
正确答案:【Social needs.】
10、单选题：10. Esteem needs, displayed at the ________ layer in Maslow’s hierarchy, are the need for appreciation and respect.
A:second
B:third
C:fourth
D:first
正确答案:【fourth】
第三章 单元测试
1、单选题：1. Which of the following is the purpose of 360-degree performance appraisal?
A:To reach decision whether the employ should be promoted or not.
B:To establish training plan.
C:To evaluate staff performance.
D:All of the above.
正确答案:【All of the above.】
2、单选题：2. Which statement is true about 360-degree performance appraisal?
A:It is neither an administrative tool nor a developmental tool
B:It is useful as a feedback for both developmental and administrative purposes.
C:It is used only as an administrative tool.
D:It is used only as a development tool.
正确答案:【It is useful as a feedback for both developmental and administrative purposes.】
3、单选题：3. _______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
A:Peer appraisal
B:Superior appraisal
C:Subordinate appraisal
D:360-degree performance appraisal
正确答案:【360-degree performance appraisal】
4、单选题：4. Which of the following method is often used in 360-degree performance appraisal?
A:Presentation.
B:Rating scale.
C:Group discussion.
D:Telephone interview.
正确答案:【Rating scale.】
5、单选题：5. Which is the most important component in 360-degree performance appraisal?
A:Superior appraisal
B:All of the above
C:Peer appraisal
D:Subordinate appraisal
正确答案:【All of the above】
6、单选题：6. _______ is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
A:Self appraisal.
B:Client appraisal.
C:Subordinate appraisal.
D:Peer appraisal.
正确答案:【Self appraisal.】
7、单选题：7. ________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
A:Superior appraisal
B:Subordinate appraisal
C:Peer appraisal
D:Self appraisal
正确答案:【Superior appraisal】
8、单选题：8. The subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.
A:supervisors
B:subordinates
C:themselves
D:peers
正确答案:【supervisors】
9、单选题：9. _____ appraisal is a type of performance evaluation that is done by one or more people of matching competencies. It is usually done among the members of the same team. This is a method employed to preserve the quality standard at a desired level.
A:
Subordinate
B:
Self
C:
Superior
D:
Peer
正确答案:【
Peer
】
10、单选题：10. Which of the following is advantage of 360-degree performance appraisal?
A:It arouses suspicion within an organization.
B:It is difficult to figure out the results.
C:It is both time-consuming and would cost a large sum of money.
D:It provides detailed information on an employee’s performance.
正确答案:【It provides detailed information on an employee’s performance.】
第四章 单元测试
1、单选题：1. Which of the following is NOT the goal of the S-T-P process?
A:To enable the organization to make important marketing decisions concerning where they should compete.
B:To guide the organization to the implementation of an appropriate marketing mix.
C:To help the organization develop an appropriate marketing mix.
D:To evaluate how effective an organization’s marketing mix is.
正确答案:【To evaluate how effective an organization’s marketing mix is.】
2、单选题：2. Which statement is NOT true about the benefits of the S-T-P process?
A:The S-T-P process guides marketers to develop and deliver personalized and relevant messages to different audiences.
B:The S-T-P process guides a company to divide its customers into small groups.
C:The S-T-P process helps marketers arrange the importance of different offers from a company.
D:The S-T-P process helps a company match its products with its customers.
正确答案:【The S-T-P process guides a company to divide its customers into small groups.】
3、单选题：3. Which of the following approach belongs to market segmentation?
A:Physical approach.
B:Linguistic approach.
C:Psychological approach.
D:Behavioral approach.
正确答案:【Behavioral approach.】
4、单选题：4. A company usually divides a market into small groups of consumers based on _______.
A:the requirement of consumers
B:shared characteristics
C:how valuable the market is
D:the need of the company
正确答案:【shared characteristics】
5、单选题：5. With _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
A:market segmentation
B:product positioning
C:market selection
D:market targeting
正确答案:【market segmentation】
6、单选题：6. _______ is the second step in the S-T-P process.
A:Segmentation
B:Targeting
C:Advertising
D:Positioning
正确答案:【Targeting】
7、单选题：7. In order to select target markets, a company needs to _______.
A:enter the most profitable market segment
B:assess the attractiveness of different segments
C:focus the company’s marketing offers on related consumers
D:develop appropriate marketing strategy and goals
正确答案:【assess the attractiveness of different segments】
8、单选题：8. Positioning is about how a company wants its product to be _______ by the target market against main competitors.
A:selected
B:thought of
C:bought
D:assessed
正确答案:【thought of】
9、单选题：9. The goal of positioning is to create a clear and positive image about _______.
A:how a product competes against competitors
B:what a product is about
C:when a product will reach the market
D:where consumers can get a product
正确答案:【what a product is about】
10、单选题：10. If a company positions a product by use or application, the company would _______ in its marketing activities.
A:indicate that the product would contribute to the user’s social identity
B:focus on the products best features
C:highlight how the product is used to show that it is the best solution for the task
D:emphasize that the product represents significant value
正确答案:【highlight how the product is used to show that it is the best solution for the task】
第五章 单元测试
1、单选题：1. The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.
A:consider how the four elements work together
B:pay attention to customer needs
C:focus more or less on one element
D:monitor the four elements from time to time
正确答案:【focus more or less on one element】
2、单选题：2. To differentiate a product in the market, a company needs to _______.
A:promote its unique selling proposition
B:emphasize its brand
C:improve its quality
D:work on its actual and augmented benefits
正确答案:【work on its actual and augmented benefits】
3、单选题：3. To build up sales and market share, a company may use _______.
A:psychological pricing strategy
B:penetration pricing strategy
C:values-based pricing strategy
D:skimming pricing strategy
正确答案:【penetration pricing strategy】
4、单选题：4. Promotional activities that aim to differentiate product would focus on _______.
A:introducing unique features and benefits
B:building brand awareness
C:informing consumers of the existence of the product
D:strengthening the brand
正确答案:【introducing unique features and benefits】
5、单选题：5. A unique selling proposition is a feature of a product that ______.
A:is highlighted in advertisements
B:satisfies customer needs
C:makes it different from other similar products
D:attracts consumers in the market
正确答案:【makes it different from other similar products】
6、单选题：6. During the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.
A:raising questions concerning the 4Ps
B:answering questions concerning the 4Ps
C:changing some elements constantly
D:asking customer focused questions
正确答案:【asking customer focused questions】
7、单选题：7. In the pricing process, in order to understand environmental factors, a company needs to _______.
A:calculate fixed and variable costs of its products
B:adopt a fixed methodology
C:predict the possible actions its competitors will take and their effects
D:estimate the demand from consumers
正确答案:【predict the possible actions its competitors will take and their effects】
8、单选题：8. Which of the following is NOT included in a promotional mix?
A:Communication
B:Personal selling
C:Advertising
D:Sponsorship
正确答案:【Communication】
9、单选题：9. A company provides its product to customers with and without intermediaries. This kind of distribution channel is called _______.
A:dual distribution
B:indirect distribution
C:intensive distribution
D:direct distribution
正确答案:【dual distribution】
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