第一章 单元测试

1、单选题:The opportunity cost of an item is ( ).
A:the time you have to spend on earning enough money to buy that item

B:what you give up to get that item

C:the price of that item

D:the cost of producing that item

正确答案:【what you give up to get that item

2、多选题:Which of the following are reasons for scarcity? ( )
A:People live in a society that is not fair.

B:People like to buy good quality stuff.

C:People always ask for more.

D:People’s money is limited.

正确答案:【People like to buy good quality stuff.
;People always ask for more.

3、多选题:Economics studies ( ).
A:how people make decisions

B:how much people work, what they buy, how much they save and how they invest their savings

C:how people interact with one another

D:the forces and trends that affect the economy as a whole

正确答案:【how people make decisions
;how much people work, what they buy, how much they save and how they invest their savings
;how people interact with one another
;the forces and trends that affect the economy as a whole

4、判断题:Scarcity is the condition that a society does not have enough resources to produce all the things people would like to have. ( )
A:对
B:错
正确答案:【对】

5、判断题:Rich people can have unlimited resources because they have enough money to buy anything. ( )
A:错
B:对
正确答案:【错】

第二章 单元测试

1、单选题:Starbucks is successful because it manages to create ( ) in the market.
A:demand

B:scarcity

C:comparative advantage

D:absolute advantage

正确答案:【scarcity

2、单选题:What is the major factor influence customers’ purchasing decision? ( )
A:price

B:durability

C:quality

D:reliability

正确答案:【price

3、多选题:Which of the following are examples of creating scarcity? ( )
A:VIP service in online games.

B:A first-class seat on the plane.

C:Disney FASTPASS Service.

D:Limited sale

正确答案:【VIP service in online games.
;A first-class seat on the plane.
;Disney FASTPASS Service.
;Limited sale

4、判断题:Starbucks is successful because coffee is rare. ( )
A:错
B:对
正确答案:【错】

5、判断题:When the price of a good rises, the quantity demanded of the good increases. ( )
A:错
B:对
正确答案:【错】

第三章 单元测试

1、多选题:Which of the following are features of monopoly? ( )
A:A single seller.

B:Barrier to entry.

C:Almost complete control of market price.

D:No substitutes.

正确答案:【Barrier to entry.
;Almost complete control of market price.
;No substitutes.

2、多选题:How to build a creative monopoly? ( )
A:Set a smart distribution strategy.

B:Dominate the market by producing commodity goods.

C:Innovation is the key.

D:Start from the smallest market you can find.

正确答案:【Set a smart distribution strategy.
;Innovation is the key.
;Start from the smallest market you can find.

3、判断题:An oligopoly exists when an industry is dominated by a single supplier that exercise some control over price. ( )
A:对
B:错
正确答案:【错】

4、判断题:Monopolistic competition is the most common competition in real market. ( )
A:错
B:对
正确答案:【对】

5、判断题:A monopoly built upon the fastest car will never exist, but a monopoly built upon the first flying car may very well become reality. ( )
A:对
B:错
正确答案:【对】

第四章 单元测试

1、单选题:Before you go shopping, if you go around doing a lot of comparison, this is called ( ).
A:comparison decision

B:comparison shopping

C:window shopping

D:comparison pricing

正确答案:【comparison shopping

2、单选题:Those customers who care quality, image, and are not sensitive to prices are ( ).
A:favorite buyers

B:top buyers

C:professional buyers

D:premium buyers

正确答案:【premium buyers

3、单选题:The significance of the law of diminishing marginal utility is that it explains ( ).
A:the decisive criteria in strategic pricing

B:the amount of commodity needed in society

C:the value of goods

D:the law of satiation of wants

正确答案:【the law of satiation of wants

4、多选题:Identify choices that consumers must make when they buy. ( )
A:Function

B:Emotion

C:Price

D:Quality

正确答案:【Function
;Price
;Quality

5、判断题:In perfume or handbag industry, the products they make are very expensive to produce. ( )
A:错
B:对
正确答案:【错】

第五章 单元测试

1、单选题:Which of the following is NOT the reason people save money? ( )
A:A raise in salary.

B:Good to the whole economy.

C:Peace of mind.

D:More options in life.

正确答案:【A raise in salary.

2、单选题:The major difference between saving and investing is ( ).
A:investing promises no risk

B:investing is increasing faster than saving

C:saving promises a richer life in the future

D:saving is increasing faster than investing

正确答案:【investing is increasing faster than saving

3、单选题:Which one is NOT a possible investment you should consider while in college? ( )
A:You can invest in protecting yourself.

B:You can invest in your retirement.

C:You can invest in high risk funds.

D:You can invest in your dreams.

正确答案:【You can invest in high risk funds.

4、多选题:The amount you need to save depends on ( ).
A:the total amount you need

B:the amount you can borrow

C:when you need it

D:the amount you earn

正确答案:【the total amount you need
;when you need it

5、判断题:When we save, we will have more money when we retire and the economy as a whole will not benefit. ( )
A:错
B:对
正确答案:【错】

第六章 单元测试

1、单选题:Which of the following statements about credit card is NOT TRUE? ( )
A:It provides a loan or extend credit.

B:It allows you to make purchases without paying cash.

C:It gives you access to a line of credit.

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