第一章 单元测试
1、单选题:The opportunity cost of an item is ( ).
A:the time you have to spend on earning enough money to buy that item
B:what you give up to get that item
C:the price of that item
D:the cost of producing that item
正确答案:【what you give up to get that item
】
2、多选题:Which of the following are reasons for scarcity? ( )
A:People live in a society that is not fair.
B:People like to buy good quality stuff.
C:People always ask for more.
D:People’s money is limited.
正确答案:【People like to buy good quality stuff.
;People always ask for more.
】
3、多选题:Economics studies ( ).
A:how people make decisions
B:how much people work, what they buy, how much they save and how they invest their savings
C:how people interact with one another
D:the forces and trends that affect the economy as a whole
正确答案:【how people make decisions
;how much people work, what they buy, how much they save and how they invest their savings
;how people interact with one another
;the forces and trends that affect the economy as a whole
】
4、判断题:Scarcity is the condition that a society does not have enough resources to produce all the things people would like to have. ( )
A:对
B:错
正确答案:【对】
5、判断题:Rich people can have unlimited resources because they have enough money to buy anything. ( )
A:错
B:对
正确答案:【错】
第二章 单元测试
1、单选题:Starbucks is successful because it manages to create ( ) in the market.
A:demand
B:scarcity
C:comparative advantage
D:absolute advantage
正确答案:【scarcity
】
2、单选题:What is the major factor influence customers’ purchasing decision? ( )
A:price
B:durability
C:quality
D:reliability
正确答案:【price
】
3、多选题:Which of the following are examples of creating scarcity? ( )
A:VIP service in online games.
B:A first-class seat on the plane.
C:Disney FASTPASS Service.
D:Limited sale
正确答案:【VIP service in online games.
;A first-class seat on the plane.
;Disney FASTPASS Service.
;Limited sale
】
4、判断题:Starbucks is successful because coffee is rare. ( )
A:错
B:对
正确答案:【错】
5、判断题:When the price of a good rises, the quantity demanded of the good increases. ( )
A:错
B:对
正确答案:【错】
第三章 单元测试
1、多选题:Which of the following are features of monopoly? ( )
A:A single seller.
B:Barrier to entry.
C:Almost complete control of market price.
D:No substitutes.
正确答案:【Barrier to entry.
;Almost complete control of market price.
;No substitutes.
】
2、多选题:How to build a creative monopoly? ( )
A:Set a smart distribution strategy.
B:Dominate the market by producing commodity goods.
C:Innovation is the key.
D:Start from the smallest market you can find.
正确答案:【Set a smart distribution strategy.
;Innovation is the key.
;Start from the smallest market you can find.
】
3、判断题:An oligopoly exists when an industry is dominated by a single supplier that exercise some control over price. ( )
A:对
B:错
正确答案:【错】
4、判断题:Monopolistic competition is the most common competition in real market. ( )
A:错
B:对
正确答案:【对】
5、判断题:A monopoly built upon the fastest car will never exist, but a monopoly built upon the first flying car may very well become reality. ( )
A:对
B:错
正确答案:【对】
第四章 单元测试
1、单选题:Before you go shopping, if you go around doing a lot of comparison, this is called ( ).
A:comparison decision
B:comparison shopping
C:window shopping
D:comparison pricing
正确答案:【comparison shopping
】
2、单选题:Those customers who care quality, image, and are not sensitive to prices are ( ).
A:favorite buyers
B:top buyers
C:professional buyers
D:premium buyers
正确答案:【premium buyers
】
3、单选题:The significance of the law of diminishing marginal utility is that it explains ( ).
A:the decisive criteria in strategic pricing
B:the amount of commodity needed in society
C:the value of goods
D:the law of satiation of wants
正确答案:【the law of satiation of wants
】
4、多选题:Identify choices that consumers must make when they buy. ( )
A:Function
B:Emotion
C:Price
D:Quality
正确答案:【Function
;Price
;Quality
】
5、判断题:In perfume or handbag industry, the products they make are very expensive to produce. ( )
A:错
B:对
正确答案:【错】
第五章 单元测试
1、单选题:Which of the following is NOT the reason people save money? ( )
A:A raise in salary.
B:Good to the whole economy.
C:Peace of mind.
D:More options in life.
正确答案:【A raise in salary.
】
2、单选题:The major difference between saving and investing is ( ).
A:investing promises no risk
B:investing is increasing faster than saving
C:saving promises a richer life in the future
D:saving is increasing faster than investing
正确答案:【investing is increasing faster than saving
】
3、单选题:Which one is NOT a possible investment you should consider while in college? ( )
A:You can invest in protecting yourself.
B:You can invest in your retirement.
C:You can invest in high risk funds.
D:You can invest in your dreams.
正确答案:【You can invest in high risk funds.
】
4、多选题:The amount you need to save depends on ( ).
A:the total amount you need
B:the amount you can borrow
C:when you need it
D:the amount you earn
正确答案:【the total amount you need
;when you need it
】
5、判断题:When we save, we will have more money when we retire and the economy as a whole will not benefit. ( )
A:错
B:对
正确答案:【错】
第六章 单元测试
1、单选题:Which of the following statements about credit card is NOT TRUE? ( )
A:It provides a loan or extend credit.
B:It allows you to make purchases without paying cash.
C:It gives you access to a line of credit.
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