绪论 单元测试
1、单选题：
Who are suitable to take the course?
A: College students in the major of business administration.
B: People using English to communicate in business settings.
C:Governmental officials in charge of foreign affairs.
D:Senior high school students planning to study abroad.
正确答案:【 People using English to communicate in business settings.】
2、单选题：How many subject areas are included in this course?
A:5
B:4
C:6
D:12
正确答案:【5】
第一章 单元测试
1、单选题：Who usually conducts a SWOT Analysis for a business?
A:Managers
B:Lawyers
C:Employees
D:Banks
正确答案:【Managers】
2、单选题：Which of the following SWOT elements are internal factors for a business?
A:Strengths and Opportunities
B:Strengths and Weaknesses
C:Weaknesses and Threats
D:Opportunities and Threats
正确答案:【Strengths and Weaknesses】
3、单选题：Which of the following could be a strength for a business?
A:A price that is too high
B:The location of a business
C:Weather
D:A new international market
正确答案:【The location of a business】
4、单选题：Which of the following should be asked when you try to identify the strengths of your company?
A:Which trends can negatively affect your business?
B:Does political climate help you develop your business?
C:What do you do better than your competitors?
D:Which advantages does your company lack?
正确答案:【What do you do better than your competitors?】
5、单选题：Which of the following could be a weakness for a business?
A:Competitors with better financial support
B:A developing market
C:Special marketing expertise
D:Poor quality of goods and services
正确答案:【Poor quality of goods and services】
6、单选题：Which of the following is true about weaknesses?
A:It’s external and harmful.
B:It’s internal and helpful.
C:It’s external and helpful.
D:
It’s internal and harmful.
正确答案:【
It’s internal and harmful.
】
7、单选题：Which of the following could be an opportunity for a business?
A:Moving into new thriving market segments
B:Having quality processes and procedures
C:Damaged reputation
D:A new competitor in its home market
正确答案:【Moving into new thriving market segments】
8、单选题：A new vocational training project can be considered as a/an ______ for an employee.
A:strength
B:threat
C:opportunity
D:weakness
正确答案:【opportunity】
9、单选题：Which of the following could be a threat for a business?
A:Lack of marketing expertise
B:A market vacated by an incapable competitor
C:Changes in technology
D:Location of the business
正确答案:【Changes in technology】
10、单选题：______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
A:His limited educational experience
B:A new position that matches his skills
C:His poor communication skills
D:A Possible downsizing at his company
正确答案:【A Possible downsizing at his company】
第二章 单元测试
1、单选题：1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.
A:self-actualization
B:biology and physiology
C:safety
D:esteem
正确答案:【biology and physiology】
2、单选题：2. When all of the physiological needs are met, people tend to become concerned with ________.
A:esteem needs
B:social needs
C:sel-acutalization needs
D:safety needs
正确答案:【safety needs】
3、单选题：3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.
A:esteem
B:biological and physiological
C:belonging and love
D:social
正确答案:【esteem】
4、单选题：4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.
A:Safety, Physiological, Esteem, Social, Self-actualization
B:Safety, Esteem, Social, Self-actualization, Physiological
C:Physiological, Social, Safety, Esteem, Self-Actualization
D:Physiological, Safety, Social, Esteem, Self-Actualization
正确答案:【Physiological, Safety, Social, Esteem, Self-Actualization】
5、单选题：5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
A:Reasonable wages.
B:Travel bonuses.
C:Retirement benefits.
D:Free lunches.
正确答案:【Retirement benefits.】
6、单选题：6. What should a company do if it wants to motivate employees by meeting their esteem needs?
A:Create comfortable working environment.
B:Buy life insurance for them.
C:Organize team-based projects.
D:Offer training and higher job titles.
正确答案:【Offer training and higher job titles.】
7、单选题：7. Which of the following statements is true in Maslow’s motivation theory.
A:
People move up to seek satisfaction at a higher level even the basic needs have not met yet.
B:
Effective leaders should adapt to the changing needs in different settings.
C:
Food, shelter and wages fall into the category of safety needs.
D:
The order of the hierarchy of needs is not fixed.
正确答案:【
Effective leaders should adapt to the changing needs in different settings.
】
8、单选题：8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?
A:Offer challenging jobs.
B:Give self-improvement training.
C:Develop career potential.
D:Arrange after-work get-togethers.
正确答案:【Arrange after-work get-togethers.】
9、单选题：9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?
A:Social needs.
B:Esteem needs.
C:Physiological needs.
D:Safety needs.
正确答案:【Social needs.】
10、单选题：10. Esteem needs, displayed at the ________ layer from the bottom in Maslow’s hierarchy, are the need for appreciation and respect.
A:
first
B:
fourth
C:
second
D:
third
正确答案:【
fourth
】
第三章 单元测试
1、单选题：Which of the following is the purpose of 360-degree performance appraisal?
A:To reach decision whether the employ should be promoted or not.
B:To evaluate staff performance.
C:All of the above.
D:To establish training plan.
正确答案:【All of the above.】
2、单选题：Which statement is true about 360-degree performance appraisal?
A:It is used only as an administrative tool.
B:It is used only as a development tool.
C:It is useful as a feedback for both developmental and administrative purposes.
D:It is neither an administrative tool nor a developmental tool
正确答案:【It is useful as a feedback for both developmental and administrative purposes.】
3、单选题：_______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
A:Superior appraisal
B:360-degree performance appraisal
C:Peer appraisal
D:Subordinate appraisal
正确答案:【360-degree performance appraisal】
4、单选题：Which of the following method is often used in 360-degree performance appraisal?
A:Rating scale.
B:Telephone interview.
C:Group discussion.
D:Presentation.
正确答案:【Rating scale.】
5、单选题：Which is the most important component in 360-degree performance appraisal?
A:Peer appraisal
B:Superior appraisal
C:Subordinate appraisal
D:All of the above
正确答案:【All of the above】
6、单选题：_______ is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
A:Client appraisal.
B:
Self appraisal.
C:
Peer appraisal.
D:
Subordinate appraisal.
正确答案:【
Self appraisal.
】
7、单选题：________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
A:
Superior appraisal
B:
Subordinate appraisal
C:
Peer appraisal
D:
Self appraisal
正确答案:【
Superior appraisal
】
8、单选题：The subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.
A:
subordinates
B:
supervisors
C:
themselves
D:
peers
正确答案:【
supervisors
】
9、单选题：_____ appraisal is a type of performance evaluation that is done by one or more people of matching competencies. It is usually done among the members of the same team. This is a method employed to preserve the quality standard at a desired level.
A:
Peer
B:
Subordinate
C:
Self
D:
Superior
正确答案:【
Self
】
10、单选题：Which of the following is advantage of 360-degree performance appraisal?
A:
It is difficult to figure out the results.
B:
It is both time-consuming and would cost a large sum of money.
C:
It provides detailed information on an employee’s performance.
D:
It arouses suspicion within an organization.
正确答案:【
It provides detailed information on an employee’s performance.
】
第四章 单元测试
1、单选题：Which of the following is NOT the goal of the S-T-P process?
A:
To help the organization develop an appropriate marketing mix.
B:
To enable the organization to make important marketing decisions concerning where they should compete.
C:
To evaluate how effective an organization’s marketing mix is.
D:
To guide the organization to the implementation of an appropriate marketing mix.
正确答案:【
To evaluate how effective an organization’s marketing mix is.
】
2、单选题：Which statement is NOT true about the benefits of the S-T-P process?
A:
The S-T-P process guides a company to divide its customers into small groups.
B:
The S-T-P process guides marketers to develop and deliver personalized and relevant messages to different audiences.
C:
The S-T-P process helps a company match its products with its customers.
D:
The S-T-P process helps marketers arrange the importance of different offers from a company.
正确答案:【
The S-T-P process guides a company to divide its customers into small groups.
】
3、单选题：Which of the following approach belongs to market segmentation?
A:
Psychological approach.
B:
Physical approach.
C:
Behavioral approach.
D:
Linguistic approach.
正确答案:【
Behavioral approach.
】
4、单选题：A company usually divides a market into small groups of consumers based on _______.
A:
the need of the company
B:
shared characteristics
C:
how valuable the market is
D:
the requirement of consumers
正确答案:【
shared characteristics
】
5、单选题：With _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
A:
market targeting
B:
product positioning
C:
market selection
D:
market segmentation
正确答案:【
market segmentation
】
6、单选题：_______ is the second step in the S-T-P process.
A:
Positioning
B:
Targeting
C:
Advertising
D:
Segmentation
正确答案:【
Targeting
】
7、单选题：In order to select target markets, a company needs to _______.
A:
focus the company’s marketing offers on related consumers
B:
assess the attractiveness of different segments
C:
develop appropriate marketing strategy and goals
D:
enter the most profitable market segment
正确答案:【
assess the attractiveness of different segments
】
8、单选题：Positioning is about how a company wants its product to be _______ by the target market against main competitors.
A:
assessed
B:
selected
C:
thought of
D:
bought
正确答案:【
thought of
】
9、单选题：The goal of positioning is to create a clear and positive image about _______.
A:
where consumers can get a product
B:
when a product will reach the market
C:
how a product competes against competitors
D:
what a product is about
正确答案:【
what a product is about
】
10、单选题：If a company positions a product by use or application, the company would _______ in its marketing activities.
A:
indicate that the product would contribute to the user’s social identity
B:
highlight how the product is used to show that it is the best solution for the task
C:
focus on the products best features
D:
emphasize that the product represents significant value
正确答案:【
highlight how the product is used to show that it is the best solution for the task
】
第五章 单元测试
1、单选题：The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.
A:
consider how the four elements work together
B:
monitor the four elements from time to time
C:
pay attention to customer needs
D:
focus more or less on one element
正确答案:【
focus more or less on one element
】
2、单选题：To differentiate a product in the market, a company needs to _______.
A:
improve its quality
B:
promote its unique selling proposition
C:
emphasize its brand
D:
work on its actual and augmented benefits
正确答案:【
work on its actual and augmented benefits
】
3、单选题：To build up sales and market share, a company may use _______.
A:
values-based pricing strategy
B:
skimming pricing strategy
C:
psychological pricing strategy
D:
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