2024知到网课 创新转化管理智慧树答案

第一章 单元测试

1、单选题：The most prominent feature of entrepreneurial activity is ( )
A:at the front end of the enterprise life cycle
B:innovation-led
C:highly resource-constrained
D:highly uncertain
正确答案:【highly uncertain】

2、单选题：The following is the closest to entrepreneurial thinking ( )
A:Timely Adjustment
B:Rapid Iteration
C:Cause and Effect
D:Effect Logic
正确答案:【Effect Logic】

3、判断题：One of the special features of entrepreneurial activity is that it is based on predictive logic to achieve entrepreneurial goals ( )
A:错
B:对
正确答案:【错】

4、判断题：Invention, innovation and entrepreneurship are closely related and mutually beneficial ( )
A:错
B:对
正确答案:【错】

5、判断题：“A bird in the hand” is one of the basic principles of entrepreneurial thinking ( )
A:错
B:对
正确答案:【对】

第二章 单元测试

1、多选题：What kinds of people are indispensable to human innovation and entrepreneurship practice? （）
A:Engineer
B:Entrepreneur
C:Teacher
D:Scientist
正确答案:【Engineer;
Entrepreneur;
Scientist】

2、多选题：What are the core competitive businesses of Xiaomi? ( )
A:Online games
B:Mobile phone
C:MIUI
D:Michat
正确答案:【Mobile phone;
MIUI ;
Michat】

3、多选题：According to Olive’s research on entrepreneurial process, what kinds of work are usually required before preparing an entrepreneurial plan? ( )
A:Selection /Refinement of new business opportunity idea
B:Prepare preliminary venture analysis
C:Assemble the management team
D:Decision to be a leader /entrepreneur
正确答案:【Selection /Refinement of new business opportunity idea;
Prepare preliminary venture analysis;
Assemble the management team;
Decision to be a leader /entrepreneur】

4、判断题：An easy to remember LOGO is a must for every successful business. ( )
A:对
B:错
正确答案:【对】

5、多选题：What are the external factors for the success of Lei Jun and Xiaomi’ s entrepreneurial ventures? （）
A:Innovation of competitive strategy
B:User MI fan support
C:Innovation of marketing model
D:Innovation of business model
正确答案:【Innovation of competitive strategy ;
User MI fan support;
Innovation of marketing model;
Innovation of business model】

第三章 单元测试

1、多选题：In the following options，The social capability is what developing countries have to develop in order to catch up. It includes ( )
A:government stability and effectiveness
B:effective financial institutions
C:technical competence
D:experience in the organization and management of large enterprises.
正确答案:【government stability and effectiveness;
effective financial institutions;
technical competence;
experience in the organization and management of large enterprises.】

2、多选题：Which of the following are measurement of technological and social capabilities ( )
A:Openness across country boarders.
B:The quality of a country’s science base
C:Production capability
D:R&D expenditure.
正确答案:【Openness across country boarders.;
The quality of a country’s science base;
Production capability;
R&D expenditure.】

3、判断题：Solow’s theory indicates the convergence between rich and poor countries, and this is consistent with the reality. ( )
A:对
B:错
正确答案:【错】

4、判断题：The total factor productivity can be measured as total output divided by weighted average of inputs. Is that right or wrong( )
A:错
B:对
正确答案:【对】

5、多选题：The research and development can be divided into three catagories: ( )
A:Development
B:Commercialization
C:Applied research
D:Basic research
正确答案:【Development;
Applied research;
Basic research】

第四章 单元测试

1、单选题：What does a trademark protect（）
A:the look, shape and feel of a product
B:logos, names and brands
C:an ninvention
D:a work of art
正确答案:【logos, names and brands】

2、单选题：In most countries, how long does copyright last for? （）
A:10 years after the death of the person who created that work
B:50 years after the death of the person who created that work
C:10 years after the creation of the work
D:50 years after the creation of the work
正确答案:【50 years after the death of the person who created that work】

3、单选题：How long do patents usually last for? （）
A:20 years
B:40 years
C:10 years
D:60 years
正确答案:【20 years】

4、单选题：If you write an original story, what type of intellectual property gives you the right to decide who can make and sell copies of your work? （）
A:copyright
B:trademarks
C:patents
D:registered designs
E:geographical indications
正确答案:【copyright】

5、单选题：Imagine a footballer sets up his own company to sell his own range of clothes. What type of intellectual property can he use to show that the clothes are made by his company? （）
A:patents
B:geographical indications
C:trademarks
D:copyright
E:registered designs
正确答案:【trademarks】

6、单选题：If a company develops a new technology that improves its main product, what type of intellectual property can they use to stop others from copying their invention? （）
A:geographical indications
B:copyright
C:registered designs
D:trademarks
E:patents
正确答案:【patents】

7、单选题：What protects the intellectual property created by inventors? （）
A:geographical indications
B:copyright
C:patents
D:registered designs
E:trademarks
正确答案:【patents】