第一章 单元测试
1、判断题：A private limited company must have a minimum share capital. Shares can be freely bought and sold by members of the public.
A:错
B:对
正确答案:【错】
2、判断题：An export trading company provides support services for firms engaged in exporting. This may include warehousing, shipping, insuring and billing on behalf of the client.
A:错
B:对
正确答案:【对】
3、判断题：Shares of a public limited company can not be freely offered to the general public, nor can shares be transferred between members without the consent of the other shareholders.
A:对
B:错
正确答案:【错】
4、判断题：Both Adidas and Puma are currently multinational corporations headquartered in Germany
A:对
B:错
正确答案:【对】
5、判断题：With the form of partnership, the business may have from two to fifty or more members, each receiving varying shares of the profits depending on their investment or contribution and having total and unlimited personal liability for the debts incurred.
A:错
B:对
正确答案:【对】
6、单选题：
Good design brings a house and garden together as a single ________. ()
A:organization
B:property
C:Entity
D:structure
正确答案:【Entity】
7、单选题：
Buying in _________ is more economical than shopping for small quantities. ()
A:bulk
B:lot
C:many
D:amount
正确答案:【bulk】
8、单选题：
He works for a large American ___________. ()
A:cooperation
B:corporation
C:corporate
D:cooperate
正确答案:【corporation】
9、单选题：
He told his followers to snap __________ shares immediately. ()
A:up
B:in
C:on
D:down
正确答案:【up】
10、单选题：
The factory has a 1000 _________. ()
A:staff
B:workforce
C:worker
D:labor
正确答案:【workforce】
第二章 单元测试
1、判断题：Board of directors hold shares of stock in the company and receive a share of the profits as dividends.
A:对
B:错
正确答案:【错】
2、判断题：Shareholders elect a CEO to make decisions and it is responsible for deciding the overall company policy and capital expenditure.
A:错
B:对
正确答案:【错】
3、判断题：Executive directors are concerned with the day-to-day running of the business.
A:错
B:对
正确答案:【对】
4、判断题：CEO is typically responsible for the corporation’s entire operations and reports directly to the chairman and board of directors. It is the his responsibility to implement board decisions and initiatives, and to maintain smooth operation of the firm with senior management’s assistance.
A:错
B:对
正确答案:【对】
5、判断题：Directors provide regular advice to the company but are not directly involved in the day-to day supervision of the company.
A:对
B:错
正确答案:【错】
6、单选题：
We provide all the support you need to achieve _________ results, or value, or both, from whatever products you buy . ()
A:premium
B:gremium
C:optimum
D:minimum
正确答案:【optimum】
7、单选题：
In the process we will stimulate investment, create jobs, ___________ consumers and, by the way, help address climate change. ()
A:power
B:empower
C:inpower
D:enpower
正确答案:【empower】
8、单选题：
Minor tasks should be ____________ to your assistant. ()
A:facilitated
B:dismissed
C:delegated
D:controlled
正确答案:【delegated】
9、单选题：
Celebrating individual accomplishment could not only invigorate our employee ________, but also instill work with meaning and joy.()
A:feeling
B:emotion
C:atmosphere
D:morale
正确答案:【morale】
10、单选题：
Women tend to _________ their success to external causes such as luck. ()
A:tribute
B:contribute
C:distribute
D:attribute
正确答案:【attribute】
第三章 单元测试
1、判断题：A economic and monetary union is a trading bloc that gives preferential access to selected goods and services from the participating countries by reducing tariffs but not by abolishing them completely.
A:错
B:对
正确答案:【错】
2、判断题：A preferential trade area is A group of independent countries with a common market, no trade barriers between members, and a single currency.
A:对
B:错
正确答案:【错】
3、判断题：A customs union is a type of trade bloc which has no tariff barriers between members and is composed of a free trade area with a common external tariff.
A:错
B:对
正确答案:【对】
4、判断题：The Council of the European Union is one of two legislative bodies and together with the European Parliament serves to amend and approve the proposals of the European Commission.
A:对
B:错
正确答案:【对】
5、判断题：European Parliament is the executive branch of the European Union, responsible for proposing legislation, implementing decisions, upholding the EU treaties and managing the day-to-day business of the EU.
A:错
B:对
正确答案:【错】
6、单选题：
The cost of the recession will push the budget _________ to some 12% of GDP this year. ()
A:gap
B:deficit
C:balance
D:surplus
正确答案:【deficit】
7、单选题：
You must meet your _________ this month. ()
A:tax
B:tariff
C:amount
D:quota
正确答案:【quota】
8、单选题：
As a large commodity producer, it has been blessed by a __________ in the prices of its exports thanks to booming global demand. ()
.
A:soar
B:surplus
C:surge
D:survival
正确答案:【surge】
9、单选题：
Indians were the ___________ inhabitants of America. ()
A:indigenous
B:individual
C:foreign
D:home
正确答案:【indigenous】
10、单选题：
Unless expressly stated, no term of this Agreement is intended to _________ a benefit on a third party. ()
A:confer
B:refer
C:infer
D:defer
正确答案:【confer】
第四章 单元测试
1、判断题：Nowadays, supported by IT networks such as the internet, virtual marketplaces have become more and more flourishing where electronic commerce is carried out.
A:错
B:对
正确答案:【对】
2、判断题：Stocks and shares are traded on stock markets (or stock exchanges) around the world.
A:错
B:对
正确答案:【对】
3、判断题：Headquartered in Malaysia, APEC was established in 1989 as an intergovernmental forum for 21 Pacific Rim member economies.
A:对
B:错
正确答案:【错】
4、判断题：Headquartered in Jakarta, Indonesia, ASEAN was established in 1967 as a regional intergovernmental organization comprising 20 countries in Southeast Asia.
A:对
B:错
正确答案:【错】
5、判断题：Emerging markets are the world’s fastest growing economies, contributing to a great deal of the worlds explosive growth of trade.
A:错
B:对
正确答案:【对】
6、单选题：
The purpose of ____________ and forecasting is to guarantee the accuracy and timeliness of business decision. ()
A:market publicity
B:market research
C:market segmentation
D:market strategy
正确答案:【market research】
7、单选题：
Yum! Brands, which owns KFC and Pizza Hut, has repositioned itself as an ________ company in China, offering comfortable dining for middle-class families rather than fast food for the masses. ()
A:down market
B:upmarket
C:niche market
D:mass market
正确答案:【upmarket】
8、单选题：
Britain is also attractive to advertisers because it is a homogeneous market, so there is no need to tailor advertisements for different parts of the country. ()
A:equal
B:similar
C:homogeneous
D:same
正确答案:【homogeneous】
9、单选题：
To be successful selling to them, you have to cater ________ their emotions and concerns more than ever before. ()
A:for
B:up
C:with
D:to
正确答案:【to】
10、单选题：
Any enterprise cannot _________ resources, it is the poor efficiency and uneconomical to finish all links of the business activities independently. ()
A:monopolize
B:gain
C:control
D:master
正确答案:【monopolize】
第五章 单元测试
1、判断题：In terms of money borrowed or lent, aninvestment usually represents either a debt or an equity interest.
A:对
B:错
正确答案:【对】
2、判断题：Equity represents funds lent in exchange for interest income and the promised repayment of the loan at a given future date.
A:对
B:错
正确答案:【错】
3、判断题：When you buy a debt instrument like a equity, in effect you lend money to the issuer. The issuer agrees to pay you a stated rate of interest over a specified period of time, at the end of which the issuer will return the original sum.
A:错
B:对
正确答案:【错】
4、判断题：Bond represents on-going ownership in a business or property.
A:错
B:对
正确答案:【错】
5、判断题：An equity investment may be held as a security or by title to a specified property. The most popular type of equity security is common stock.
A:错
B:对
正确答案:【对】
6、单选题：
_______ is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet.
A:Venture capital
B:Angel investment
C:IPO
D:Crowdfunding
正确答案:【Crowdfunding】
7、单选题：
I put some money in my __________ every month for rainy days. ()
A:shares
B:bank
C:saving account
D:checking account
正确答案:【saving account】
8、单选题：
He transferred the ___________ of the house to his wife . ()
A:ownership
B:control
C:property
D:certificate
正确答案:【ownership】
9、单选题：
The company has ___________ into a major chemical manufacturer.
A:convolve
B:involve
C:revolve
D:evolve
正确答案:【evolve】
10、单选题：
The theory was developed ____________ to the earthquake of 1906.
A:sequent
B:subsequent
C:later
D:consequent
正确答案:【subsequent】
第六章 单元测试
1、判断题：An idea is a non-material action resulting in a measurable change of state for the purchaser caused by the provider.
A:对
B:错
正确答案:【错】
2、判断题：Patents are a physical product capable of being delivered to a purchaser and involve the transfer of ownership from seller to customer.
A:对
B:错
正确答案:【错】
3、判断题：The concept of “three levels of a product” actually comes in play when you begin to market a product for your business or when you want to analyze a product.
A:错
B:对
正确答案:【错】
4、判断题：The core product is in the center of the circle. it is defined as the benefit that the product brings to the customer.
A:对
B:错
正确答案:【对】
5、判断题：The product life cycle discusses the stages which a product has to go through since the day of its roll-out to the day it is taken away from the market.
A:错
B:对
正确答案:【错】
6、单选题：
Is there space for your product or service in the market or is the market ________? ( )
A:enough
B:complete
C:saturated
D:full
正确答案:【saturated】
7、单选题：
When you are alert you feel the solidity of your being, it is almost ________. ( )
A:intangible
B:tangible
C:tough
D:heard
正确答案:【tangible】
8、单选题：
__________ are low and many companies are struggling. ( )
A:Margins
B:Earnings
C:Bonus
D:Balances
正确答案:【Margins】
9、单选题：
Rural people have been offered subsidies to buy “____________”, and taxes on small cars have been cut. ( )
A:Black goods
B:brown goods
C:grey goods
D:white goods
正确答案:【white goods】
10、单选题：
I know Japanese hospitality is _____________ all over the world, but this is taking it way too far.
A:perfect
B:popular
C:renowned
D:good
正确答案:【renowned】
第七章 单元测试
1、判断题：Product range refers to the set of products made by a company.
A:错
B:对
正确答案:【对】
2、判断题：Product placement refers to the use of a well-known person to advertise products.
A:对
B:错
正确答案:【错】
3、判断题：Product launch happens when products are used in films or TV programmes.
A:错
B:对
正确答案:【错】
4、判断题：Product circle refers to the length of time people continue to buy a product.
A:错
B:对
正确答案:【错】
5、判断题：Product launce is the introduction of a product to the marke.
A:对
B:错
正确答案:【对】
6、单选题：
__________ is the name given to a product by the company that makes it. ( )
A:brand name
B:brand stretching
C:brand awareness
D:brand image
正确答案:【brand name】
7、单选题：
__________ is the practice of using an existing name on another type of product. ()
A:brand stretching
B:brand name
C:brand image
D:brand awareness
正确答案:【brand stretching】
8、单选题：
____________ refers to the ideas and beliefs people have about a brand. ( )
A:brand awareness
B:brand name
C:brand stretching
D:brand image
正确答案:【brand image】
9、单选题：
_____________ refers to the tendency to always buy a particular brand. ( )
A:brand stretching
B:brand awareness
C:brand image
D:brand loyalty
正确答案:【brand loyalty】
10、单选题：
_______________ shows how familiar people are with a brand. ( )
A:brand awareness
B:brand loyalty
C:brand stretching
D:brand image
正确答案:【brand awareness】
第八章 单元测试
1、判断题：In marketing mix, promotion focuses on setting prices that are attractive to particular groups of customers (segments) and that are profitable for the company.
A:错
B:对
正确答案:【错】
2、判断题：In a book of marketing, Chapter of “channels of distribution” focuses on ways in which products and services get to their intended markets.
A:对
B:错
正确答案:【对】
3、判断题：Marketing begins long before a product hits the shelf.
A:对
B:错
正确答案:【对】
4、判断题：Customer solution means distributing the product in the way most suitable for each type of customer.
A:错
B:对
正确答案:【错】
5、判断题：Customers are informed about products through advertising, sales literature and so on, but customers also communicate with the seller.
A:对
B:错
正确答案:【对】
6、单选题：
In marketing mix, _________ refers to finding suitable distribution channels to reach these customer groups. ( )
A:Price
B:Place
C:Product
D:Promotion
正确答案:【Place】
7、单选题：
In marketing mix, ________ ferers to what the business or profit organization offers to its prospective customers or clients.
A:Price
B:Promotion
C:Place
D:Product
正确答案:【Product】
第九章 单元测试
1、判断题：Advertising is a form of communication used to help sell products and services.
A:对
B:错
正确答案:【对】
2、判断题：One function of advertising is to provide constant reminders and reinforcements to produce the consumers’ desire.
A:错
B:对
正确答案:【对】
3、判断题：If a celebrity endorses a product, they talks about the benefits and drawbacks of the products in advertisements.
A:对
B:错
正确答案:【错】
4、判断题：Advertising on the Internet takes a variety of forms, like buttons, banners, animations, and pop-ups.
A:错
B:对
正确答案:【对】
5、判断题：Advertising done at the place where a product is sold is called poster advertising.
A:错
B:对
正确答案:【错】
6、单选题：
Billboards, those large signs used for advertising, are often called ______ in British English. ( )
A:hoardings
B:commercials
C:slogans
D:leaflets
正确答案:【hoardings】
7、单选题：
Manufacturers of toiletries and cosmetics frequently offer free ______ for customers to try out their new products. ( )
A:slogans
B:samples
C:commercials
D:posters
正确答案:【samples】
8、单选题：
Outdoor advertising is growing rapidly because the cost of TV ______ has risen dramatically. ( )
A:research
B:publicity
C:commercials
D:endorsement
正确答案:【commercials】
9、单选题：
We can’t take a(n) ________ on new product without taking all into account. ( )
A:advantage
B:gamble
C:chance
D:danger
正确答案:【gamble】
10、单选题：
The students possess the __________ that they can make a difference to their community. ( )
A:convict
B:conviction
C:Contradiction
D:contract
正确答案:【conviction】
第十章 单元测试
1、判断题：It is very unusual these days for a company not to have a website.
A:错
B:对
正确答案:【对】
2、判断题：E-commerce has become hugely popular, for two main reasons：the widespread access to the Internet, and low price.
A:对
B:错
正确答案:【错】
3、判断题：If you want your website to get a lot of traffic, make sure you register it with all the major search engines.
A:错
B:对
正确答案:【对】
4、判断题：E-commerce is energy–saving and dematerialized. “Dematerialisation” simply means not using any materials.
A:错
B:对
正确答案:【错】
5、判断题：Since it can be difficult to judge the quality of a product, offline shopping is better than online shopping.
A:对
B:错
正确答案:【错】
6、单选题：
Safebiz.com is a very successful site which gets over 2,000 ____ per day. ( )
A:link
B:hits
C:spam
D:browser
正确答案:【hits】
7、单选题：
If you want your website to get a lot of ______ , make sure you register it with all the major search engines. ( )
A:traffic
B:spam
C:browser
D:hits
正确答案:【traffic】
8、单选题：
If you save information from the Internet into one of your computer files, we say that you ______ the information. ( )
A:download
B:hits
C:link
D:browser
正确答案:【download】
9、单选题：
Tradition and culture are often at ___________ with the needs of modern life. ( )
如有任何疑问请及时联系QQ 50895809反馈
