2024知到网课 商务英语智慧树答案

第一章 单元测试

1、单选题：_______ is to buy products with intention of using them as materials in making a new product. ( )
A:Manufacturing business

B:Service business

C:Hybrid business

D:Merchandising business

正确答案:【Manufacturing business
】

2、多选题：_____ are the potential advantages of setting up a corporation. ( )
A:Limited liability

B:Easier to secure funding

C:Shared resources or ideas

D:Legal entity

正确答案:【Limited liability
;Easier to secure funding
;Legal entity
】

3、单选题：______ breaks up a company into different groups based on specialization of the work. ( )
A:Divisional structure

B:Flat structure

C:Functional structure

D:Matrix structure

正确答案:【Functional structure
】

4、多选题：The advantages of a flat business management structure include____. ( )
A:Faster decision-making

B:More autonomy

C:Less hierarchy

D:Encouraging innovation

正确答案:【More autonomy
;Less hierarchy
;Encouraging innovation
】

5、单选题：_____ refers to the process of providing money for business activities to make purchases or investments. ( )
A:Marketing

B:Management

C:Production

D:Financing

正确答案:【Financing
】

6、单选题：______is a common type of debt financing from the bank. ( )
A:Bank loan

B:IPO

C:Venture capital

D:Bond

正确答案:【Bank loan
】

7、单选题：Which of the following points is not an advantage of equity financing? ( )
A:No need to pay interest

B:Retaining business ownership

C:Less financial pressure

D:No need to pay back money

正确答案:【Retaining business ownership
】

8、多选题：_____ are the commonly used production factors for producing products or service.
( )
A:Entrepreneurship

B:Labor

C:Capital

D:Land

正确答案:【Entrepreneurship
;Labor
;Capital
;Land
】

9、单选题：_____in market economy act as a signal for producers and consumers in making business decisions. ( )
A:Management

B:Price

C:Government command

D:Production

正确答案:【Price
】

10、单选题：_____is not a possible feature of the market economy ? ( )
A:Voluntary exchange

B:Centralized decision making

C:Private ownership

D:Unplanned activity

正确答案:【Centralized decision making
】

11、多选题：_____ are the commonly used production factors for producing products or service.
( )
A:Labor

B:Entrepreneurship

C:Capital

D:Land

正确答案:【Labor
;Entrepreneurship
;Capital
;Land
】

12、多选题：_____ are the potential advantages of setting up a corporation. ( )
A:Easier to secure funding

B:Legal entity

C:Limited liability

D:Shared resources or ideas

正确答案:【Easier to secure funding
;Legal entity
;Limited liability
】

13、多选题：The advantages of a flat business management structure include____. ( )
A:Faster decision-making

B:Less hierarchy

C:More autonomy

D:Encouraging innovation

正确答案:【Less hierarchy
;More autonomy
;Encouraging innovation
】

14、多选题：_____ are the commonly used production factors for producing products or service.
( )
A:Entrepreneurship

B:Land

C:Labor

D:Capital

正确答案:【Entrepreneurship
;Land
;Labor
;Capital
】

15、多选题：_____ are the potential advantages of setting up a corporation. ( )
A:Limited liability

B:Legal entity

C:Shared resources or ideas

D:Easier to secure funding

正确答案:【Limited liability
;Legal entity
;Easier to secure funding
】

16、多选题：_____ are the commonly used production factors for producing products or service.
( )
A:Land

B:Entrepreneurship

C:Capital

D:Labor

正确答案:【Land
;Entrepreneurship
;Capital
;Labor
】

第二章 单元测试

1、单选题：The process of finding people for particular jobs is recruitment or, especially in American English, _______. ( )
A:firing

B:offering

C:headhunting

D:hiring

正确答案:【hiring
】

2、单选题：We look at the backgrounds of ________: their experience of different jobs and their educational qualifications. ( )
A:applicants

B:graduates

C:interviewees

D:interviewers

正确答案:【applicants
】

3、单选题：The headhunters may be called on to find people for very important jobs, persuading them to _______ the organizations they already work for. ( )
A:join

B:accept

C:find

D:leave

正确答案:【leave
】

4、单选题：A number of people were ________ with short-term contracts. ( )
A:fired

B:appointed

C:taken on

D:headhunted

正确答案:【taken on
】

5、单选题：It is hoped that new investment in this region will generate _________. ( )
A:employment

B:application

C:appointment

D:dismissal

正确答案:【employment
】

6、判断题：Integrating a new employee into the organization won’t cost much time and expenditures. ( )
A:错
B:对
正确答案:【错】

7、判断题：The cost of a new employee is just the salary without various benefits. ( )
A:对
B:错
正确答案:【错】

8、判断题：No matter how you explain it, the end result of layoff is devastating to both parties involved. ( )
A:对
B:错
正确答案:【对】

9、判断题：Dismissing an employee on a Friday afternoon is a smart decision. ( )
A:对
B:错
正确答案:【对】

10、判断题：The manager doing the firing could make some promises to help them find new jobs. ( )
A:对
B:错
正确答案:【错】

第三章 单元测试

1、多选题：When we date back to the the origin of brands, which of the following can be? ( )
A:Product service

B:A hat

C:The shield in a knight’s hand

D:Burning livestock as a mark

正确答案:【The shield in a knight’s hand
;Burning livestock as a mark
】

2、单选题：_________ is not a junior equity of a brand. ( )
A:Brand reputation

B:Brand recognition

C:Brand awareness

D:Brand loyalty

正确答案:【Brand loyalty
】

3、单选题：Wealthy wives who always buy Chanel when they need a new bag are showing brand___________. ( )
A:Name

B:Loyalty

C:Awareness

D:Image

正确答案:【Loyalty
】

4、多选题：A product lifecycle consists of ____________. ( )
A:Maturity

B:Introduction

C:Decline.

D:Growth

正确答案:【Maturity
;Introduction
;Decline.
;Growth
】

5、单选题：Angelababy was invited by the brand company to advertise a new lipstick. This phenomenon is called___________( )
A:Brand awareness

B:product endorsement

C:Product placement

D:Brand image

正确答案:【product endorsement
】

6、单选题：The application of an existing brand name beyond its initial range of products, or outside of its category is called______________. ( )
A:Brand rejuvenation

B:Brand portfolio

C:Brand stretching/extension

D:Brand proliferation

正确答案:【Brand stretching/extension
】

7、多选题：Brand rejuvenation, is a process of revitalizing an ailing brand composed by three steps. Which are they? ( )
A:Restoration

B:Discovery

C:Expression

D:Innovation

正确答案:【Discovery
;Expression
;Innovation
】

8、单选题：Brand portfolio refers to that firms adopt ___________to capture a greater market share by filling the gaps in the market and catering different buying pattern of the customers. ( )
A:One brand

B:Two brands

C:Three brands

D:Multiple brands

正确答案:【Multiple brands
】

9、多选题：In SWOT, opportunities and threats are external factors. For example: An opportunity could be: __________. ( )
A:A developing market

B:Mergers, joint ventures or strategic alliances

C:A new international market

D:A new competitor in your home market

正确答案:【A developing market
;Mergers, joint ventures or strategic alliances
;A new international market
】

10、单选题：The 4Ps Marketing Mix, is generally divided into four categories. Which one is not included in 4P? ( )
A:Position

B:Place

C:Product

D:Price

正确答案:【Position
】

11、多选题：A product lifecycle consists of ____________. ( )
A:Maturity

B:Growth

C:Introduction

D:Decline.

正确答案:【Maturity
;Growth
;Introduction
;Decline.
】

12、多选题：Brand rejuvenation, is a process of revitalizing an ailing brand composed by three steps. Which are they? ( )
A:Expression

B:Restoration

C:Discovery

D:Innovation

正确答案:【Expression
;Discovery
;Innovation
】

13、多选题：In SWOT, opportunities and threats are external factors. For example: An opportunity could be: __________. ( )
A:Mergers, joint ventures or strategic alliances

B:A developing market

C:A new international market

D:A new competitor in your home market

正确答案:【Mergers, joint ventures or strategic alliances
;A developing market
;A new international market
】

14、多选题：When we date back to the the origin of brands, which of the following can be? ( )
A:Burning livestock as a mark

B:Product service

C:The shield in a knight’s hand

D:A hat

正确答案:【Burning livestock as a mark
;The shield in a knight’s hand
】

15、多选题：A product lifecycle consists of ____________. ( )
A:Introduction

B:Decline.

C:Growth

D:Maturity

正确答案:【Introduction
;Decline.
;Growth
;Maturity
】

16、多选题：Brand rejuvenation, is a process of revitalizing an ailing brand composed by three steps. Which are they? ( )
A:Expression

B:Restoration

C:Innovation

D:Discovery

正确答案:【Expression
;Innovation
;Discovery
】

17、多选题：A product lifecycle consists of ____________. ( )
A:Decline.

B:Introduction

C:Growth

D:Maturity

正确答案:【Decline.
;Introduction
;Growth
;Maturity
】

18、多选题：In SWOT, opportunities and threats are external factors. For example: An opportunity could be: __________. ( )
A:A new international market

B:Mergers, joint ventures or strategic alliances

C:A new competitor in your home market

D:A developing market

正确答案:【A new international market
;Mergers, joint ventures or strategic alliances
;A developing market
】

第四章 单元测试

1、单选题：Some perfume companies provide _______________ so that customers can try the perfume on their skin before they buy. ( )
A:commercials

B:leaflets

C:brochure

D:free samples

正确答案:【free samples
】

2、单选题：Viacom Outdoor is an advertising company that specialises in placing adverts on _______________ such as buses. ( )
A:billboards

B:public transport

C:television

D:Internet

正确答案:【public transport
】

3、单选题：Advertising companies spend a lot of money on creating clever_______________ that are short and memorable such as the message for the credit card, Access: ‘Your flexible friend’. ( )
A:newsletters

B:directories

C:slogans

D:mailshots

正确答案:【slogans
】

4、单选题：Celebrity _______________ is a technique that is very popular in advertising at the moment. ( )
A:research

B:appearance

C:endorsement

D:exhibition

正确答案:【endorsement
】

5、单选题：If news about a product comes to you by _______________, someone tells you about it rather than you seeing an advert. ( )
A:word of mouth

B:press

C:Internet

D:junk mail

正确答案:【word of mouth
】

6、单选题：If you have something to sell, you can _______________ an advert on the Taobao.com. ( )
A:place

B:make

C:target

D:launch

正确答案:【place
】

7、单选题：Advertising is a form of _______________ communication used to promote or sell something, usually a business’s product or service. ( )
A:marketing

B:personal

C:social

D:private

正确答案:【marketing
】

8、单选题：Which type of advertising media have higher cost? ( )
A:TV

B:newspaper

C:radio

D:Internet

正确答案:【TV
】

9、多选题：Which of the following contents belong to the elements of Marketing Mix? ( )
A:Price

B:Product

C:Promotion

D:Place

正确答案:【Price
;Product
;Promotion
;Place
】

10、单选题：_________ means making a product known, and stimulating consumers’ demand for it.( )
A:Price

B:Product

C:Place

D:Promotion

正确答案:【Promotion
】

11、多选题：Which of the following contents belong to the elements of Marketing Mix? ( )
A:Product

B:Price

C:Place

D:Promotion

正确答案:【Product
;Price
;Place
;Promotion
】

12、多选题：Which of the following contents belong to the elements of Marketing Mix? ( )
A:Place

B:Product

C:Price

D:Promotion

正确答案:【Place
;Product
;Price
;Promotion
】

13、多选题：Which of the following contents belong to the elements of Marketing Mix? ( )
A:Promotion

B:Product

C:Place

D:Price

正确答案:【Promotion
;Product
;Place
;Price
】

第五章 单元测试

1、单选题：Today, marketing must be understood in terms of not just making a sale but also _____.（）
A:brilliant advertising

B:understanding customers’ self-images

C:satisfying customers’ needs

D:understanding customers’ value

正确答案:【satisfying customers’ needs
】

2、单选题：We can safely say that when a customer’s purchase lives up to his or her expectations, the customer is experiencing this state of being_____. （）
A:self-esteem

B:customer satisfaction

C:customer value

D:self-actualization

正确答案:【customer satisfaction
】

3、单选题：Marketing consists of actions taken to build and maintain desirable _____ with target audiences involving a product, service, idea, or other object. （）
A:exchange relationships

B:exchange processes

C:exchange transactions

D:exchange communication

正确答案:【exchange relationships
】

4、单选题：The five alternative concepts under which organizations conduct their marketing activities include the production, _____, selling, marketing, and societal marketing concepts. （）
A:promotion

B:distribution

C:Product

D:pricing

正确答案:【Product
】

5、单选题：_____ involves evaluating different customer groups for their market attractiveness, and selecting one or more of these groups to pursue. （）
A:Market targeting

B:The marketing process

C:Market positioning

D:Market segmentation