第一章 单元测试
1、 1、Boao Forum has 300 attendees from 10 different countries.
A:F
B:T
正确答案:【T】
1、After the 2008 world financial crisis, world economy has recovered fully.
A:F
B:T
正确答案:【F】
1、Anti-globalization trend is mainly caused by noises and disagreements in many economic aspects.
A:T
B:F
正确答案:【T】
1、Anti-globalization trend is mainly caused by noises and disagreements in many economic aspects.
A:F
B:T
正确答案:【F】
1、China has lifted hundreds of millions of people out of poverty in the past 30 years.
A:F
B:T
正确答案:【T】
2、 2、A Brexit could be the beginning of the destruction of not only the European Union, but also of the entire western political civilization.
A:T
B:F
正确答案:【T】
2、European Council President Donald Tusk received an interview ten days after the referendum.
A:T
B:F
正确答案:【F】
2、Every family members know: Divorce will impose serious harmful effects on all of them.
A:T
B:F
正确答案:【T】
2、 Brexit would be bad for the European Union but good in some way for British both economically and politically.
A:T
B:F
正确答案:【F】
2、It will take at least seven years for Britain to put an end to current contractual connections and to negotiate new relationships with the EU if it leaves the union.
A:F
B:T
正确答案:【T】
3、 3、All the people view globalization in a negative and hostile pattern.
A:T
B:F
正确答案:【F】
3、Some people fear that globalization will increase inequality.
A:F
B:T
正确答案:【F】
3、Globalization refers to the increasing integration of world economies.
A:T
B:F
正确答案:【T】
3、Globalization has nothing to do with culture, politics, and environment.
A:T
B:F
正确答案:【F】
3、One side effect of globalization is that benefits brought by global markets cannot be shared by all.
A:T
B:F
正确答案:【T】
3、20th century saw economic growth that has never been seen before.
A:T
B:F
正确答案:【T】
3、Per capita GDP in the richest part of the world has grown two times faster than that in the poorest part of the world.
A:T
B:F
正确答案:【T】
3、Capital movement in the last few decades has been volatile and up to crisis.
A:F
B:T
正确答案:【T】
3、Poorest economies can attract more FDI because of policy package.
A:T
B:F
正确答案:【F】
3、Macroeconomic stability is the least important for benefiting from globalization.
A:F
B:T
正确答案:【F】
4、 4、India exports US$150 billion IT products to the US.
A:T
B:F
正确答案:【T】
4、India is on the wait-and-watch mode to see how the US administration carries on its outsource program.
A:F
B:T
正确答案:【T】
4、India IT industry and government will make all the possible effort to hold the positive dialogue with the US.
A:T
B:F
正确答案:【T】
4、India wants to confirm the US that their technology has made US more competitive and job-creative.
A:T
B:F
正确答案:【T】
4、Donald Trump was the 55th American president.
A:F
B:T
正确答案:【F】
4、US criticizes India’s communication and outreach program.
A:T
B:F
正确答案:【F】
4、‘America First’ pledge was first announced on the inaugural speech.
A:T
B:F
正确答案:【F】
4、Donald Trump vowed that he will rebuild US with his hands.
A:T
B:F
正确答案:【F】
4、Tata Consultancy Services is handling with the upcoming problems in a proactive manner.
A:F
B:T
正确答案:【T】
4、It can be inferred that all Fortune 500 companies are unwilling to make dramatic changes.
A:F
B:T
正确答案:【F】
第二章 单元测试
1、 1、China has been initiating increasing anti-dumping, anti-subsidy, protection measures and special safeguard investigations since its accession to WTO.
A: T
B: F
正确答案:【 F】
1、Both the number and the amount of money involved in these cases have been increasing.
A: F
B: T
正确答案:【 T】
1、 China has suffered the most in anti-dumping investigation in the world for nine years running.
A: F
B: T
正确答案:【 T】
1、Starting from 1979 to the end of September 2004, 24 countries and regions launched altogether 665 disputes of anti-dumping, anti-subsidy and special safeguard investigations against Chinese products.
A: T
B: F
正确答案:【 F】
1、In spite of these investigations, China did not suffered a tremendous economic loss in terms of foreign trade.
A: F
B: T
正确答案:【 F】
2、 2、Tensions between the United States and China are increasing over exchange rate issues.
A: F
B: T
正确答案:【 F】
2、On the U.S. side, the tensions between the two countries is tied to Trump’s promise to reduce a trade deficit with China.
A: T
B: F
正确答案:【 T】
2、On the Chinese side, the ruling Communist Party is trying to develop the country’s economy, especially service-sector companies.
A: F
B: T
正确答案:【 F】
2、Last year, Chinese consumers formally boycotted South Korean goods after South Korea accepted a U.S.-made anti-missile system.
A: T
B: F
正确答案:【 F】
2、Observers do not see any signs of an organized campaign in China to reject U.S. goods yet.
A: T
B: F
正确答案:【 T】
第三章 单元测试
1、Which of the following is not a macroeconomic goal?
A:economic growth
B:social security
C:low inflation
D:full employment
正确答案:【social security 】
2、____ is responsible for making and implementing a country’s monetary policy.
A:ministry of finance
B:central government
C:the banking industry
D:central bank
正确答案:【central bank】
3、 ____ is responsible for making a country’s fiscal policy?
A:central bank
B:ministry of finance
C:local governments
D:tax authority
正确答案:【ministry of finance】
4、Which of the following words means similar to “rise”?
A:plunge
B:ebb
C:wane
D:soar
正确答案:【soar】
5、Which of the following words means similar to “decline”?
A:collapse
B:surge
C: pickup
D:recover
正确答案:【collapse】
6、Which of the following statements about Alan Greenspan is correct?
A:He managed monetary policy according to classic economic theory.
B:He is not dogmatic at all.
C:He believes a central banker should burst a bubble by raising interest.
D:He is a great central banker and he has never made big mistakes.
正确答案:【He is not dogmatic at all. 】
7、The mopping-up strategy is ____ .
A:a strategy that cares about trade deficit
B:a strategy that deals with financial crisis
C:a monetary policy strategy to deal with consequences
D:a fiscal policy strategy to address welfare problems
正确答案:【a monetary policy strategy to deal with consequences 】
8、What is irrational exuberance?
A:bubble
B:extravagant expenditure
C:wrong investment
D:extra cost
正确答案:【bubble】
9、State governments in the USA are ____ .
A:unable to issue bonds
B:responsible for federal deficit
C:possible to go bankrupt
D:unable to levy tax
正确答案:【possible to go bankrupt】
10、when oil price goes up, British Airways’ stock will
A:rise
B:fall
C:not change
D:be hard to say
正确答案:【fall】
11、An account that two or more people hold is a _____ .
A:joint account
B:term-deposit account
C:savings account
D:checking account
正确答案:【joint account】
12、In order to withdraw money the bank requires your _____ .
A:depositor
B:interest
C:signature
D:principal
正确答案:【signature】
13、The bank records all transactions of an account in the customers’ _____ .
A:withdrawal slip
B:assets
C:passbook
D:checkbook
正确答案:【passbook】
14、Many banks work with so many different customers and accounts that they need _____ to record all transactions.
A:deposit slips
B:computers
C:parties
D:checks
正确答案:【computers 】
15、You have to _____ your check in order to cash it.
A:withdraw
B:endorse
C:accommodate
D:compute
正确答案:【endorse】
16、The bank charges a _____ to cover the cost of bookkeeping.
A:payee
B:transaction
C:fee
D:commission
正确答案:【commission】
17、 I wrote a check for more money than I have in my account. I’m afraid I’m _____ .
A:overdrawn
B:insufficient funds
C:minimum balance
D:liquid
正确答案:【overdrawn】
18、The monthly statement gives you a record of all the _____ of your checking account.
A:demand deposits
B:cancelled checks
C:transactions
D:credit history
正确答案:【transactions】
19、 A check that can be signed over to a third party is _____ .
A:subtracted
B:negotiable
C:overdrawn
D:flexible
正确答案:【negotiable】
20、“You are allowed to write up to ten checks without a service charge.”
“That’s all? You mean ten checks is the _____?”
A:balance
B:maximum
C:minimum
D:interest
正确答案:【maximum】
21、 If you need money I can _____ you some.
A:pay back
B:borrow
C:lend
D:disperse
正确答案:【lend】
22、When my friend needed a loan he offered the bank his house as _____.
A:debt
B:term
C:collateral
D:mortgage
正确答案:【collateral】
23、James has not paid back two loans. He must have a terrible _____ .
A:credit rating
B:charge card
C:principal
D:interest
正确答案:【credit rating】
24、If you _____ your car loan, the bank will take possession of your car.
A:pay off
B:default on
C:compute
D:finance
正确答案:【default on 】
25、In order to calculate the monthly payments on your loan, the bank adds the interest to the _____ and divides the total by the number of months.
A:tenure
B:principal
C:charge account
D:duration
正确答案:【principal】
第四章 单元测试
1、 1、Apple’s sales has fallen continuously for 5 years in China.
A:T
B:F
正确答案:【F】
1、One key factor that has won Apple customer loyalty is its iOS operating ecosystem.
A:F
B:T
正确答案:【T】
2、 2、Apple Inc. and Google Inc. occupy the No. 1 and No. 2 brands on the list and Amazon entered the top 10, with 41 percent increase in brand value.
A:T
B:F
正确答案:【T】
2、The combined value of the top five US tech giants was worth a quarter of the total value.
A:F
B:T
正确答案:【T】
2、China Mobile has become the most valuable Chinese brand, followed by Alibaba Group Holdings Ltd and Tencent Holdings Ltd.
A:F
B:T
正确答案:【F】
2、The three companies were listed in the top 20 of the 100 most valuable Chinese brands in 2017 released by BrandZ.
A:T
B:F
正确答案:【F】
2、Tencent’s share price has surged 60% over the last one year.
A:T
B:F
正确答案:【T】
2、Twelve years ago there was only one Chinese brand that managed to squeeze into the top 13 best global 100 brand list.
A:T
B:F
正确答案:【T】
2、The Chinese brand value now accounts for 11 percent of the total reaching $937 billion.
A:T
B:F
正确答案:【F】
2、The Chinese brands have a bright future in the world because China is moving towards consumer-driven economy that places importance on quality of the product and services.
A:T
B:F
正确答案:【T】
3、 3、Companies still cannot gauge the effectiveness of advertising now as they failed to do 100 years ago.
A:F
B:T
正确答案:【T】
3、Because Facebook and Google can track people’s online habits, they tend to know what people are likely to buy and put the right ads in front of them.
A:F
B:T
正确答案:【T】
3、A recent study on eBay discovered that online ads have huge effect on traffic.
A:F
B:T
正确答案:【F】
3、Lucas did researches and published papers on the dynamics of college ranking and book reviews.
A:F
B:T
正确答案:【T】
3、Most advertisers don’t believe that search engine ads will be more effective than static banner ads.
A:F
B:T
正确答案:【F】
3、Digital media ad spending is expected to exceed 50% by 2018 and some advertisers are increasing spending on search ads.
A:T
B:F
正确答案:【F】
3、Yelp’s business model is to sell ads to small businesses, which give those firms’ listings prime position atop search results and then attract more customers.
A:T
B:F
正确答案:【T】
3、Luca and Dai created a randomized sample of 7,210 U.S. restaurants to see the traffic change results with and without search ads.
A:T
B:F
正确答案:【F】
3、Even if when the experiment of Luca proved Yelp ads worthless the Yelp still finds it useful because they can find alternative ways to make money and help customers.
A:F
B:T
正确答案:【T】
3、Many advertisers that Yelp help propel to the top of a list are local businesses that people never heard of and brands people are unfamiliar to.
A:T
B:F
正确答案:【T】
4、 4、Jack Trout concept of positioning has been used by countless NGOs and NPOs.
A:F
B:T
正确答案:【T】
4、Jack Trout and his partner Al Ries have published books that are widely influential.
A:F
B:T
正确答案:【T】
4、Jack Trout’s clients did not include agencies in American government or political parties.
A:F
B:T
正确答案:【F】
4、The book “Positioning: the Battle for Your Mind” was first published in 1969.
A:F
B:T
正确答案:【F】
4、Companies should develop a lasting identity by being connected to a simple idea or a story.
A:T
B:F
正确答案:【T】
4、Many companies succeeded because they watered down their brand names by branching out and ignoring their core strength and benefits.
A:F
B:T
正确答案:【F】
4、The very idea of Marketing Warfare is to treat marketing campaign as a battle and a competitive edge.
A:T
B:F
正确答案:【T】
4、“We try harder” is the advertising slogan of Hertz, a long-time rival of Avis.
A:F
B:T
正确答案:【F】
4、 The best branding image for US is to present itself as the world’s last superpower.
A:F
B:T
正确答案:【F】
4、Good marketing is to tell good stories consistently from past to future.
A:F
B:T
正确答案:【T】
第五章 单元测试
1、 1、So far, digital has drawn the largest share of adults’ time spent with media in the UK, France and Germany.
A:F
B:T
正确答案:【F】
1、According to the report, time spent with digital media among adults is steadily increasing in three largest countries of Western Europe because of the mobile device use.
A:T
B:F
正确答案:【T】
1、The report predicts time spent with digital media will overtake time spent in watching nondigital TV for the first time in both France and Germany this year.
A:F
B:T
正确答案:【T】
1、The overall nonvoice mobile device time has expanded its lead over desktop/laptop-based digital media consumption both in the UK and in Germany.
A:F
B:T
正确答案:【T】
1、This year, eMarketer expects digital will draw the largest share of adults’ time spent with media in UK and Germany for the first time.
A:F
B:T
正确答案:【F】
1、Close to two in five of organizations in Singapore felt data analytics was the top digital marketing skills gap that they needed to fill.
A:T
B:F
正确答案:【F】
1、The research in Singapore evaluates the organizations’____.
A:approaches of the issue of digital marketing training
B:digital marketing skills gaps
C:digital marketing skills gaps and digital marketing training
D:areas planned to outsource or recruit for
正确答案:【digital marketing skills gaps and digital marketing training】
1、_was the top area that 37% organizations are planning to outsource or recruit for.
A:Data analytics
B:Data cleansing
C:Data visualization
D:Content marketing
正确答案:【Content marketing 】
1、Marketers thought that _ training workshop would be ideal to optimize the learning outcomes.
A:two-day
B:three-day
C:four-day
D:one-day
正确答案:【two-day 】
1、The following statements about the research are all correct EXCEPT .
A:This research helps to identify key areas that NTUC should focus on.
B:The research is based on a survey of over 500 marketing professionals in Singapore.
C:The research shows that case study was the top activity marketers thought they would benefit most.
D:The results reveals that the areas for which organizations planned to outsource or recruit were in line with the skills gaps.
正确答案:【The research is based on a survey of over 500 marketing professionals in Singapore.】
2、 2、Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them.
A:T
B:F
正确答案:【T】
2、Networking with potential or past clients is part of marketing.
A:F
B:T
正确答案:【T】
2、Neil Borden popularized the idea of the marketing mix and the concept of the four Ps in the 1950s.
A:F
B:T
正确答案:【T】
2、In marketing place refers to the distribution of the product.
A:T
B:F
正确答案:【F】
2、Word-of-mouth marketing (WOM marketing) is free advertising triggered by customer experiences.
A:F
B:T
正确答案:【T】
2、Also known as “digital marketing” and “e-marketing,” social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.
A:F
B:T
正确答案:【T】
2、Cold calling is the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were just expecting such an interaction.
A:T
B:F
正确答案:【F】
2、Traditional forms of marketing such as newspaper and television advertising, direct mail and cold calling integrate well with the powerful medium of the Internet and have become more and more effective as a result.
A:F
B:T
如有任何疑问请及时联系QQ 50895809反馈
