见面课：冰山之下——商业广告中的文化价值观
1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.
A:customs
B:attitudes
C:architecture
D:views
正确答案:【customs;
attitudes;
views】
2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.
A:Uncertainty Avoidance
B:Power Distance
C:Long- versus Short-Term Orientation
D:Masculinity versus Femininity
正确答案:【Uncertainty Avoidance;
Power Distance;
Masculinity versus Femininity】
3、问题:Chinese consumers can be ascribed to the values of conformity and “face”.
A:错
B:对
正确答案:【对】
4、问题:It’s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.
A:对
B:错
正确答案:【对】
5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.
A:对
B:错
正确答案:【错】
见面课：商业宣讲实践
1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.
A:错
B:对
正确答案:【错】
2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.
A:错
B:对
正确答案:【对】
3、问题:Keeping your hands in your pockets during the presentation shows your confidence.
A:错
B:对
正确答案:【错】
4、问题:Images in PPT can distract people’s attention and make the message less powerful.
A:对
B:错
正确答案:【错】
5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.
A:对
B:错
正确答案:【对】
6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )
A:the audience
B:the purpose
C:the information
D:the language
正确答案:【the purpose】
7、问题:GTech is a __ company ( )
A:media
B:food
C:technical
D:consultative
正确答案:【food】
8、问题:Which is NOT the need of Japanese hospitals on robot nurses? ( )
A:autonomous
B:integrated
C:error-free
D:error-oriented
正确答案:【error-oriented】
9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( )
A:Appearance
B:Occupation
C:Interest
D: Age
正确答案:【Appearance】
10、问题:Which can NOT attract audience’s attention? ( )
A:Stress important words
B:Keep on talking
C:Use a rising intonation
D:Use short sentences at the start of a point
正确答案:【Keep on talking】
见面课：跨文化商务谈判模拟
1、问题:In some Asian cultures, such as in China and Japan, they will adapt the indirect approach.
A:错
B:对
正确答案:【对】
2、问题:To the successful negotiations, the two sides must first understand the cultural differences.
A:错
B:对
正确答案:【对】
3、问题:High-context cultures are relational, collectivist, intuitive, and contemplative.
A:对
B:错
正确答案:【对】
4、问题:Germans make it very clear about the prices, conditions and ways of acting.
A:对
B:错
正确答案:【对】
5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal.
A:对
B:错
正确答案:【对】
6、问题:It is appropriate to use your right hand to exchange business cards in Indian cultures.
A:对
B:错
正确答案:【对】
7、问题:Saudis do require as much personal space as most Western cultures.
A:对
B:错
正确答案:【错】
8、问题:There should be no more than three colors in business formal attire for men.
A:错
B:对
正确答案:【对】
9、问题:In Finland, a gift is not expected on the first visit, but would be expected on a subsequent visit.
A:对
B:错
正确答案:【对】
见面课：障碍与沟通——跨文化商务案例分析
1、问题:What are the reasons for the Toyota Recall Crisis?
A:Employee’s Loyalty
B:Communication across cultures
C:The failure of the public relations
D:A culture of deference
正确答案:【Employee’s Loyalty;
Communication across cultures;
The failure of the public relations;
A culture of deference】
2、问题:When responding to consumer safety issues, the typical Japanese corporation’s response is __.
A:Minimization of the problem
B:too little compassion and concern for customers
C:Reluctance to recall the product
D:Criticize the team members
正确答案:【Minimization of the problem;
too little compassion and concern for customers;
Reluctance to recall the product】
3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect ____.
A:managerial ideology
B:managerial attitudes
C:technology transfer
D:business-government relations
正确答案:【managerial ideology;
managerial attitudes;
technology transfer;
business-government relations】
4、问题:How can the culture of a society directly affect management approaches?
A:individual versus organization loyalty
B:centralized versus decentralized decision making
C:safety versus risk
D:stability versus innovation
正确答案:【centralized versus decentralized decision making;
safety versus risk;
stability versus innovation】
5、问题:Which statement in the following French culture is not right?
A:The French focus on good connections, which can result in lower costs for doing business.
B:The French are very status conscious, and they like to provide signs of their status.
C:The French may admire or be fascinated with people who disagree with them.
D:Social class is important and social interactions are affected by class stereotypes.
正确答案:【The French focus on good connections, which can result in lower costs for doing business.】
6、问题:Which factor needs to be considered when pursuing business in Brazil?
A:Physical contact is acceptable as a form of communication.
B:Appearance is very important, as it will reflect both you and your company.
C:Patience is not important.
D:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues.
正确答案:【Physical contact is acceptable as a form of communication.;
Appearance is very important, as it will reflect both you and your company.】
第一章 单元测试
1、单选题：The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.
A:culture
B:sender
C:ethnocentrism
D:communication
正确答案:【ethnocentrism】
2、单选题：The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.
A:feedback
B:intercultural communication
C:culture
D:business communication
正确答案:【culture】
3、单选题：A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.
A:communication
B:horizontal communication
C:ethnocentrism
D:noise
正确答案:【noise】
4、单选题：The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.
A:business communication
B:lateral communication
C:ethnocentrism
D:intercultural communication
正确答案:【business communication】
5、单选题：The communication at the same level in an organization.
A:horizontal communication
B:business communication
C:lateral communication
D:ethnocentrism
正确答案:【horizontal communication】
6、判断题：When culture is contrasted with nature, it can be defined as “ life way of a population” in its broad sense, meaning what characterizes the particular way of life of a population.
A:对
B:错
正确答案:【错】
7、判断题：Culture is all men’s medium; there is no aspect of human life that is not touched and altered by culture.
A:错
B:对
正确答案:【对】
8、判断题：The culture shown in an onion consists of two levels; a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.
A:错
B:对
正确答案:【错】
9、判断题：Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.
A:错
B:对
正确答案:【对】
10、判断题：In the global village, neighbors communicate free of troubles and difficulties.
A:对
B:错
正确答案:【错】
11、判断题：With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.
A:错
B:对
正确答案:【错】
第二章 单元测试
1、判断题：A good mastery of grammar of one language can guarantee a successful communication.
A:错
B:对
正确答案:【错】
2、判断题：Long before writing was developed, we learned to speak first.
A:对
B:错
正确答案:【对】
3、判断题：There should always be an attachment at the end of a business memo.
A:错
B:对
正确答案:【错】
4、判断题：A recommendation report is to recommend something to others.
A:错
B:对
正确答案:【错】
5、单选题：Which is not verbal communication?
A:Greeting with a smile
B:Chat with your leaders and colleagues
C:Leave a message
D:Discuss an issue in a group
正确答案:【Greeting with a smile】
6、单选题：________ refers to anything that distorts the message the source encodes.
A:Source
B:Noise
C:Context
D:Message
正确答案:【Noise】
7、单选题：It is a universal truth that language is ____ by culture and in turn it ______ culture.
A:displayed, influences
B:influenced, reflects
C:shaped, influences
D:determined, reflects
正确答案:【influenced, reflects】
8、多选题：Why should we take notes during a business call?
A:Reflect on the call
B:Serves as a record to take follow-up action
C:Listen attentively
D:Report on the call to someone else
正确答案:【Serves as a record to take follow-up action;Listen attentively;Report on the call to someone else】
9、多选题：How can you identify your audience in preparing a business presentation?
A:Interest
B:Occupation
C:Age
D:Appearance
正确答案:【Interest;Occupation;Age】
10、多选题：Before making a business call, what kind of questions can you reflect?
A:Do you need to ask for the person’s help or support?
B:Do you want to sell something, or convince the person of an idea?
C:Do you need to report to your boss?
D:Do you need to get information?
正确答案:【Do you need to ask for the person’s help or support?;Do you want to sell something, or convince the person of an idea?;Do you need to get information?】
第三章 单元测试
1、判断题：Nonverbal behavior reflects the speaker’s subconciousness.
A:错
B:对
正确答案:【对】
2、判断题：Depending on the culture, a smile can indicate joy and amusement, it can also indicate embarrassment.
A:对
B:错
正确答案:【对】
3、判断题：Posture is the position in which you hold your body when standing or sitting.
A:对
B:错
正确答案:【对】
4、判断题：Intimate distance is most common when friends, old classmates, acquaintances and relatives talk.
A:对
B:错
正确答案:【错】
5、单选题：People in ______ cultures usually view silence as lack of communication and are generally ________ with it.
A:low context comfortable
B:high context uncomfortable
C:low context uncomfortable
D:high context comfortable
正确答案:【low context uncomfortable】
6、单选题：Which of the following countries uses high-context language?
A:Germany
B:Canada
C:United States
D:Japan
正确答案:【Japan】
7、单选题：The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying “Please calm down so that I can speak” is a case of ________.
A:contradicting
B:substituting
C:repeating
D:complementing
正确答案:【substituting】
8、多选题：Which statements are correct about nonverbal communication?
A:Nonverbal behavior accounts for much of the meaning we derive from conversation.
B:Nonverbal communication is more than the complement of verbal communication.
C:A smile sometimes doesn’t mean a sincere smile
D:Nonverbal behavior is easily controlled
正确答案:【Nonverbal behavior accounts for much of the meaning we derive from conversation.;Nonverbal communication is more than the complement of verbal communication.;A smile sometimes doesn’t mean a sincere smile】
9、多选题：How does nonverbal behavior control the pace or flow of communication?
A:Clap hands
B:Raise voice
C:Gesture of stopping
D:Be silent
正确答案:【Clap hands;Raise voice;Gesture of stopping;Be silent】
10、多选题：Which of the countries belong to individualistic culture?
A:Greece
B:America
C:Italy
D:France
正确答案:【America;Italy;France】
第四章 单元测试
1、单选题：Power distance is a conceptual was developed by Hofstede to describe
A:the power differential between developed and less developed countries
B:the extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally
C:the power difference between men and women
D:the power of multinational organizations
正确答案:【the extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally】
2、单选题：Hofstede’s _____ index measures the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.
A:value orientation
B:cultural dimensions
C:power distance
D:cultural values
正确答案:【power distance】
3、单选题：These are the most significant studies of cultural values except _______.
A:Geert Hofstede’s six Cultural Dimensions
B:Hall’s High- and Low- Context Theory
C:Kluckhohn and Strodtbeck’s five Value Orientations
D:Fons Trompenars’s model of culture with seven dimensions
正确答案:【Fons Trompenars’s model of culture with seven dimensions】
4、单选题：The opinion that everyone has a position and clearly defined privileges is____.
A:a view of individual orientation structure of social relationship
B:a view of hierarchical structure of social relationship
C:a view of group orientation of social relationship
D:none of the above
正确答案:【a view of hierarchical structure of social relationship】
5、判断题：Low-context communication is characterized by explicit speaking.
A:错
B:对
正确答案:【对】
6、判断题：Chinese culture is high-context in comparison to western culture.
A:对
B:错
正确答案:【对】
7、判断题：Cultures with a large power distance are hierarchical cultures.
A:对
B:错
正确答案:【对】
8、判断题：At the core of uncertainty avoidance is the idea that the future is predictable.
A:错
B:对
正确答案:【错】
9、判断题：Power distance in Hofstede’s cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.
A:错
B:对
正确答案:【错】
10、判断题：In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.
A:错
B:对
正确答案:【错】
第五章 单元测试
1、判断题：Etiquette is simply showing respect for others.
A:对
B:错
正确答案:【错】
2、判断题：Etiquette refers to the guideline for knowing how to behave appropriately in all situations.
A:对
B:错
正确答案:【对】
3、判断题：Kiss greeting usually happen between two men in the United States.
A:对
B:错
正确答案:【错】
4、判断题：It’s OK to write on someone’s business card.
A:错
B:对
正确答案:【错】
5、判断题：A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other’s hand too hard.
A:错
B:对
正确答案:【对】
6、判断题：Before a dish is served, napkins can be placed either on the plate or on the left of forks.
A:对
B:错
正确答案:【对】
7、单选题：
You’re invited to a business dinner. When do you take your napkin from the table and place it on your lap?
A:
Wait for the oldest person at the table to take his or hers.
B:
Open it immediately.
C:
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