第一章 单元测试
1、判断题：A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public.
A:错
B:对
正确答案:【对】
2、判断题：A great company profile can be used as the only promotional tool for a business.
A:对
B:错
正确答案:【错】
3、判断题：Naturally, a successful and attractive company profile sheet can elicit （引出）direct orders as well as requests for more detailed information.
A:对
B:错
正确答案:【对】
4、判断题：With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.
A:对
B:错
正确答案:【错】
5、判断题：In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.
A:错
B:对
正确答案:【错】
6、判断题：The logo of a company can be included in its profile.
A:对
B:错
正确答案:【对】
7、判断题：A written company profile should be as long and comprehensive as possible.
A:对
B:错
正确答案:【错】
8、判断题：The company profile must be reviewed at any time when any change occurs in a company.
A:对
B:错
正确答案:【错】
9、判断题：As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.
A:错
B:对
正确答案:【对】
10、判断题：When introducing a company’s products, we should provide a top-level description of the products or services it provides.
A:错
B:对
正确答案:【对】
11、判断题：Even though the origin story of our company is not colorful, we should share it in our company profile.
A:错
B:对
正确答案:【错】
12、判断题：When writing a company profile, photos of the staff or production process are often used to grab readers’ attention.
A:错
B:对
正确答案:【对】
13、判断题：Before publishing our company profile, we should proofread it again and again to assure that it is free from mistakes.
A:对
B:错
正确答案:【对】
14、判断题：We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company.
A:对
B:错
正确答案:【错】
15、判断题：Anything that does not help to build a company’s image should be removed from its profile.
A:错
B:对
正确答案:【对】
16、单选题：Which of the following is NOT true about company profiles?
A:Through company profiles, we can learn about the business condition, management and culture of a company.
B:A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience.
C:A company profile plays an important role in establishing business image, promoting economic and cultural communication.
D:It is unusual for a fax number to be contained in a company profile.
正确答案:【It is unusual for a fax number to be contained in a company profile.】
17、单选题：How should we understand “accuracy”, one of the characteristics of company profiles?
A:Grammar in a company profile should be correct.
B:The information in a company profile should be completely accurate.
C:Using as many industry-specific terms as possible can be helpful to achieve accuracy.
D:Punctuation in a company profile should be right.
正确答案:【Using as many industry-specific terms as possible can be helpful to achieve accuracy.】
18、单选题：Which of the following statements is NOT true?
A:When writing a company profile, headers and bullet points are often used to break up a long text.
B:When writing a company profile, every possible detail about the company should be included.
C:The type of information a company profile includes and its length vary from company to company.
D: A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience.
正确答案:【When writing a company profile, every possible detail about the company should be included.】
19、单选题：What is the difference between the profiles of Starbucks and Philips?
A:The profile of Philips is more visually striking.
B:The profile of Starbucks is more concise.
C:The profile of Philips is more comprehensive.
D:The profile of Starbucks is more attention-grabbing.
正确答案:【The profile of Philips is more visually striking.】
20、单选题：How is Starbucks named?
A:It’s named after a mate in Omoo.
B:It’s named after a mate in Moby Dick.
C:It’s named after a mate in Typee.
D:It’s named after a mate in White Jacket.
正确答案:【It’s named after a mate in Moby Dick.】
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