第一章 单元测试
1、单选题：Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
A:
Implementation
B:
Inspiration
C:
Investigation
D:
Ideastorming
正确答案:【
Implementation
】
2、单选题：In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
A:
endless choice
B:
joy and delight
C:
more friends
D:
new ideas
正确答案:【
endless choice
】
3、单选题：Don Norman believes that the best approach to usability design is ___.
A:
multidisciplinary
B:
virtual
C:
gamified
D:
luxurious
正确答案:【
multidisciplinary
】
4、单选题：A “wow” experience always ___, according to Michael Hyatt.
A:
competes on price
B:
exceeds all expectations
C:
has cultural relevance
D:
makes brands world class
正确答案:【
exceeds all expectations
】
5、判断题：Creativity is hard work, and that is because it is 85% innate talent.
A:对
B:错
正确答案:【错】
6、单选题：People who are curious about other people develop this skill: .
A:
synchronicity
B:
serendipity
C:
emotional intelligence
D:
empathic intuition
正确答案:【
emotional intelligence
】
7、单选题：In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas: .
A:
Communication, Creativity, Connectivity
B:
Curiosity, Commerce, Community
C:
Creativity, Curiosity, Connections
D:
Community, Curation, Creativity
正确答案:【
Creativity, Curiosity, Connections
】
8、单选题：Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
A:
personify
B:
evaporate
C:
incubate
D:
metamorphose
正确答案:【
incubate
】
第二章 单元测试
1、单选题：“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
A:
Empathic design.
B:
Impulse purchases.
C:
Social networking.
D:
Serendipity.
正确答案:【
Empathic design.
】
2、单选题：Why did Nespresso do field testing in shopping malls and hair salons?
A:
Most high-end cafes do not serve espresso in pods.
B:
Goal was to design solution that appealed to women consumers.
C:
Journey maps show most coffee is consumed in these spaces.
D:
Beauty and fashion are important parts of the coffee experience.
正确答案:【
Goal was to design solution that appealed to women consumers.
】
3、单选题：Coursera online learning and Netflix online media streaming both offer consumers .
A:
multimodal engagement
B:
deep personalization
C:
earned media
D:
WOW experience
正确答案:【
deep personalization
】
4、单选题：When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
A:
safety
B:
accomplishment
C:
novelty
D:
belonging
正确答案:【
belonging
】
5、单选题：Today, using empathy to drive innovation gives organizations a competitive advantage, because .
A:
it is easy to fool consumers with kindness
B:
few businesses are hiring specifically for emotional intelligence skills
C:
there is no research to prove that empathy makes good business sense
D:
feeling sorry for customers is always a good idea
正确答案:【
few businesses are hiring specifically for emotional intelligence skills
】
6、单选题：When developing a new offering, “user perspective taking” involves .
A:
taking users out for lunch or dinner to ask them how they are feeling
B:
stacking and bundling solutions to cover all possible problem bases
C:
identifying which celebrities are most popular for the target audience
D:
understanding consumer expectations including their unmet needs
正确答案:【
understanding consumer expectations including their unmet needs
】
7、判断题：The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
A:对
B:错
正确答案:【错】
8、判断题：When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
A:对
B:错
正确答案:【对】
第三章 单元测试
1、单选题：We can spot likely future trends by .
A:
developing multiperspectivity skills
B:
examining the research literature and scientific evidence
C:
paying close attention to today’s most popular products and services
D:
asking children about their pain points and purchase preferences
正确答案:【
paying close attention to today’s most popular products and services
】
2、判断题：Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.
A:对
B:错
正确答案:【对】
3、单选题：To decide if what you are observing is a trend or just a fad, consider whether .
A:
celebrities are endorsing it
B:
it is causing people to change their behavior
C:
it appeals to both toddlers and seniors
D:
it is truly novel and original
正确答案:【
it is causing people to change their behavior
】
4、单选题：When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.
A:
prune
B:
advertise
C:
love
D:
sell
正确答案:【
prune
】
5、单选题：“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?
A:
Communication.
B:
Connected consumption.
C:
Cultural relevance.
D:
Curation.
正确答案:【
Curation.
】
6、单选题：“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?
A:
People move through life without noticing the little things.
B:
We quickly adapt to problems and then fail to notice them.
C:
Most people must stay focused on work, family, and health.
D:
There are actually very few problems in the world.
正确答案:【
We quickly adapt to problems and then fail to notice them.
】
7、单选题：is the first step in problem-finding.
A:
Incubation
B:
Curation
C:
Shadowing
D:
Questioning
正确答案:【
Questioning
】
8、判断题：These are some examples of wicked problems: pollution, poverty, personal wellness.
A:对
B:错
正确答案:【对】
第四章 单元测试
1、单选题：As the conceptual economy dawns, businesses need to hire people who .
A:
think logically and understand linear thinking
B:
have artistic vision and creative aptitudes
C:
are adaptable and tolerate ambiguity
D:
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