2024知到网课 产品英语创新设计智慧树答案

第一章 单元测试

1、单选题：A product can be ______. ( )
A:in cyber form

B:virtual

C:physical, virtual or in cyber form

D:physical

正确答案:【physical, virtual or in cyber form
】

2、多选题：A product is anything that is offered to a market for _____ that might satisfy a need or want. ( )
A:acquisition

B:use

C:Consumption

D:attention

正确答案:【acquisition
;use
;Consumption
;attention
】

3、判断题：You don’t have to be rich or famous to be a successful entrepreneur. ( )
A:错
B:对
正确答案:【对】

4、判断题：Becoming an entrepreneur isn’t hard, but it needs work and requires many steps. ( )
A:错
B:对
正确答案:【对】

第二章 单元测试

1、单选题：The shortened form of “Jingdong” is “JD”. Which translation method is applied in the brand name translation？（）
A:Abbreviation

B:Transliteration

C:Liberal Tr janslation

正确答案:【Abbreviation
】

2、单选题：The name Eric”means ( ).
A:powerful ruler

B:gentleman

C:young man

正确答案:【powerful ruler
】

3、单选题：The slogan of Xiaomi is ( ).
A:record the good life

B:find things out

C:Always believe that something wonderful is about to happen.

正确答案:【Always believe that something wonderful is about to happen.
】

4、单选题：REVLON, the brand name of cosmetics, is translated into ( ).
A:浮生若梦

B:玫珂菲

C:露华浓

正确答案:【露华浓
】

5、判断题：Half transliteration and half liberal translation is quite common in our daily life, for example, Wechat and Hisense.（）
A:错
B:对
正确答案:【对】

6、判断题：It’s better not to use foods names or animal names to be your English names. ( )
A:对
B:错
正确答案:【对】

7、判断题：The slogan of Li Ning is “Nothing is impossible.” ( )
A:错
B:对
正确答案:【错】

8、判断题：The slogans which impress us a lot are often those with implied meanings. ( )
A:错
B:对
正确答案:【对】

9、单选题：In the ancient time, the enlightenment ideologist in Qing Dynasty Yan Fu put forward the translation method “信、达、雅”, the meaning of which is “faithfulness, expensiveness and ( )”.
A:elegance

B:elegant

C:graceful

正确答案:【elegance
】

10、单选题：Who put forward the translation method “信、达、雅”, the meaning of which is “faithfulness, expressiveness and elegance”？（）
A:严复

B:刘复

C:林语堂

正确答案:【严复
】

第三章 单元测试

1、单选题：Dewu is an app （）.
A:For selling sports clothes and shoes and also share ideas of sports.

B:For listening to music.

C:For watching videos.

正确答案:【For selling sports clothes and shoes and also share ideas of sports.
】

2、单选题：Which is the symbol of beautiful love in Chinese culture？（）
A:lock

B:hat

C:shoes

正确答案:【lock
】

3、多选题：Which aspects of happiness can be brought to the customers through the products？( )
A:Ideo-pleasure

B:Psycho-pleasure

C:Socio-pleasure

正确答案:【Ideo-pleasure
;Psycho-pleasure
;Socio-pleasure
】

4、判断题：Most of the physical products can’t be touched in the real world.（）
A:对
B:错
正确答案:【错】

5、判断题：Young people are relatively experienced and rational.（）
A:错
B:对
正确答案:【错】

6、判断题：It is no doubt that a product with its own advantages will be more competitive in the market. （）
A:错
B:对
正确答案:【对】

7、判断题：The functions of products should be constantly optimized. （）
A:对
B:错
正确答案:【对】

8、多选题：The physio-pleasure includes the pleasure of sight, and （）.
A:hearing

B:smell

C:touch

D:taste

正确答案:【hearing
;smell
;touch
;taste
】

9、多选题：Product design is a complete activity system which includes ( ) .
A:market forecasting

B:product decision

C:market survey

D:user study

正确答案:【market forecasting
;product decision
;market survey
;user study
】

10、判断题：The translation of “A girl will doll herself up for him who loves her” is “女为悦己者容”. ( )
A:错
B:对
正确答案:【对】

第四章 单元测试

1、单选题：In September 2003, the giant De Beers diamond company launched a massive advertising campaign across the US called ( ) .
A:“Women of the World, Raise Your Left Hand.”

B:“Women of the World, Raise Your Right Hand.”

C:“Women of the World, Raise Your Hands.”

D:“Women of the World, Raise Your head.”

正确答案:【“Women of the World, Raise Your Right Hand.”
】

2、单选题：Features tend to bore readers. Make an emotional appeal by putting ( ) in your headline is good.
A:facts

B:emotion

C:colons

D:Benefits

正确答案:【Benefits
】

3、单选题：What does C in AIDCA formula refer to? ( )
A:Connection

B:Community

C:Communication

D:Conviction

正确答案:【Conviction
】

4、多选题：What is the power of copywriting? ( )
A:It conveys a key message.

B:It builds brand familiarity.

C:It evokes positive emotions.

D:It makes the reader remember the brand/product.

正确答案:【It conveys a key message.
;It builds brand familiarity.
;It evokes positive emotions.
;It makes the reader remember the brand/product.
】

5、多选题：Welcome emails should be ( ).
A:informative

B:clear

C:Actionable

正确答案:【informative
;clear
;Actionable
】

6、判断题：“A diamond is forever”not only promoted the sales of diamonds, but also changed people’s concept of diamond.（）
A:错
B:对
正确答案:【对】

7、判断题：What is AIDA? It is an abbreviation for Attention, Interest, Desire and Action.（）
A:对
B:错
正确答案:【对】

8、判断题：Research has shown that welcome emails have higher open rates than standard marketing emails.（）
A:错
B:对
正确答案:【对】

9、判断题：Headline is the first element of your advertising copy that the readers will see. （）
A:对
B:错
正确答案:【对】

10、判断题：In a copy, don’t say it’s “27 meters long”, say it’s “27 meters in length”. （）
A:对
B:错
正确答案:【错】

第五章 单元测试

1、单选题：What is “brand identity”? ( )
A:品牌身份证

B:品牌名

C:品牌识别

D:品牌卡片

正确答案:【品牌识别
】

2、单选题：What is “brand elements”? ( )
A:品牌识别

B:品牌要素